About Elena
English
Native or bilingual
Experience
- Stitch PaymentsFractional AR SpecialistSeptember 2024 - Today (1 year and 11 months)Prague, Czechia• Singlehandedly crafted and built Stitch's analyst relations programme• Led Stitch to be included in Datos Insights' Fintech Spotlight, Q1 2025• Led Stitch to be included in thought leadership report by Datos Insights• Developed Stitch's relationships with Gartner and Forrester with analysts requesting quarterly briefings following the introduction callsMain• Singlehandedly crafted & built the analyst relations program on a global scale from the bottom up.• Organising and executing regular analyst updates with key analysts from Gartner, Forrester, IDC, DatosInsights, etc.• Engaging with key analysts for Stitch on a regular basis to understand and enhance their perspective of thecompany, particularly focused on Gartner & Forrester.• Establishing the company relationship with the key analysts.• Crafting a regular speaking engagement calendar with key analysts at Gartner & Forrester.• Working closely & reporting to the company's Head of Marketing & Communications.• Creating and developed analyst communications such as newsletters, press releases, blog posts, customerwins, use cases, etc.• Proactively maintaining positive relationships with key analysts, internal stakeholders, and the analyst community.• Developing supporting materials for analyst engagements including briefings, & inquiries.• Providing strategic and tactical advice including the next steps in analysts' engagements, outreach, and communications with analysts.• Monitoring analyst reports calendars to ensure Stitch is put forward for inclusion where suitable.
- Hard NumbersSenior AR SpecialistMarch 2024 - Today (2 years and 5 months)Prague, Czechia• Working with the Head of Growth to build Hard Numbers' analyst relations practice including leading webinars, and providing marketing materials.• Leading the overall strategy of Mambu's analyst relations programme.• Leading Mambu's participation in the Forrester Wave for Digital Banking Processing Platforms 2024.• Proactively maintaining positive relationships with key analysts and internal stakeholders.• Leading the overall strategy of Paynetics' analyst relations programme.• Providing strategic and tactical advice including the next steps in analysts' engagements, outreach, and communications with analysts.• Coaching and supporting clients' spokespeople to ensure they are completely prepared when speaking withanalysts.• Mentoring junior colleagues.
- Resonance Crowd PRAR Dir - ContractorSeptember 2022 - March 2024 (1 year and 6 months)Prague, Czechia• Singlehandedly crafted and built NTT DATA's analyst relations programme for Cloud• Singlehandedly crafted and built NTT DATA's analyst relations programme for Corporate Banking• Led NTT DATA to be named a Leader in the inaugural Everest Group Payments IT Services Peak Matrix 2023• Led NTT DATA to be named a trailblazer in incorporating synthetic data in banking and financial services• Led NTT DATA to be named a trailblazer in incorporating generative AI for banks and financial services.• NTT DATA featured on Cloud Kings podcast – a podcast produced by analyst firm Celent, presented by Celent's Chief Analyst Dan Latimore, and focused on cloud technologies for banking and financial services.Main responsibilities:• Working with the Managing Director to lead our client programmes, and guide and support a team of 3.• Regularly engaging with key client analysts to understand and enhance their perspective of the companies.• Creating and developing analyst communications such as newsletters, press releases, blog posts, customerwins, use cases, etc.• Proactively maintaining positive relationships with key analysts, internal stakeholders, and the analyst community.• Managing analyst firm subscriptions on behalf of clients.• Developing and implementing internal and client-facing processes and document templates to ensurecomplete consistency for pre- and post-analyst interactions• Providing strategic and tactical advice including the next steps in analysts' engagements, outreach, and communications with analysts.• Monitoring analyst reports calendars and pitching to analysts to ensure our clients are put forward for any suitable analyst reports.• Coaching and supporting clients' spokespeople to ensure they are completely prepared when speaking withanalysts.• Mentoring junior colleagues.• Writing blog posts for marketing purposes.
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Education
- BAUniversity of BedfordshireBA
- C-Level Readiness ProgrammeC-Level Readiness Programme