Ellie R.

• ● Architected & Scaled Regional Marketing Function: Built Northern Europe Marcoms from the ground up, hiring and leading a high-performing team. Established the region's agency ecosystem, managing RFPs and retainers for PR, brand creative, social and live community events.

• ● Drove Financial Efficiency & ROI: Overhauled the regional marketing budget, strategically reallocating spend to deliver a 50% reduction in costs over 3 years while increasing brand metric performance.

• ● Earned Media: Delivered over £8M in press coverage during a single weekend for the League of Legends World Championship in London, securing features across BBC, The Guardian, and Forbes.

• ● Community & Social: Engineered and scaled a 'local-first' social strategy with repeatable content playbooks, establishing Northern Europe as a top-performing region. Drove market-leading results across the portfolio, positioning League of Legends on X as #1 in Europe 2025 (11.6M+ views on a single post), increasing FB engagement by +320% and VALORANT IG engagement by +300%.

• ● Strategic Partnerships: Operationalised Riot's first EMEA partnership with Xbox, securing direct partner investment and launching multi-channel activations. Led execution of high-impact co marketing activations with partners like Red Bull, LG, managing third-party integration of Riot IP to deepen fandom and community engagement.

Led UK co-marketing partnerships to drive partner-funded marketing investment for "big bet" titles like Bridgerton, Stranger Things, and The Witcher.

• ● Led Pop Culture Integration Practice: Embedded SC Johnson and Shell into entertainment through multi-million-dollar influencer programmes featuring A-list talent (Big Bang Theory, Black Panther) and Disney IP campaigns e.g. Frozen, driving significant sales uplift.