Eloi Borrell Serrat

My role was to lead the accessibility epic from a Design and UX standpoint for the Priority Pass app (Collinson), I worked with a third-party (Uservision) company providing all the flows and what We wanted to Audit from an accessibility standpoint. They performed the accessibility audit by complying with Web Content Accessibility Guidelines (WCAG) V2.1 Level A and Level AA. I carried out the Analysis of the Audit alongside the Tech lead and the Business Analyst, after that, I implemented the UX recommendation solution.My role was to lead the accessibility epic from a Design and UX standpoint for the Priority Pass app (Collinson), I worked with a third-party (Uservision) company providing all the flows and what We wanted to Audit from an accessibility standpoint. They performed the accessibility audit by complying with Web Content Accessibility Guidelines (WCAG) V2.1 Level A and Level AA. I carried out the Analysis of the Audit alongside the Tech lead and the Business Analyst, after that, I implemented the UX recommendation solution.

My role was to lead the Reader's Choice Awards 2022 Epic and the Venue product cards from a UX strategy and product design standpoint. I led all the process from the discovery to the delivery phase to understand what the users expected from this bundle page. I conducted Surveys, Card sorting and A/B test experiments as well as empathy map, and further understanding from data and inputs from Hotjar and the analytical team. I carried out ideation and a new structure for the site. I created all the visuals taking into consideration a massive design system (Used by other brands Verso", Vogue, GQ, Wired, New Yorker...) and copilot CMS, and I provided documentation and specifications to the engineers.

My role was to develop and explore a new concept (Continuous Forecast) for a Workforce Management Forecasting tool called Genesys Icloud for our client Genesys. I carried out all the UX strategy, discovery and concept validation alongside a researcher and the lead designer. The UX strategy and building a roadmap tracking plan were vital to understand where we should focus and for how long. To be more granular, we conducted Interviews, User personas, Competitor Analysis and Workshops to set up the User stories from the epics, new architecture and Concept Validation testing iteration.