Skill set (9)
Emmanuel in a few words
A Fintech and B2B SaaS Copywriter with over 5 years of SEO content writing and marketing experience. I recently helped Equilibrium, a DeFi project on Polkadot, raise their $500,000 hard cap first token offering. I also write emails, engaging newsletters, and PR materials. Currently, I'm looking to help innovative startups bring their products to market in a product marketing/copywriting role.
Experience
- EquilibriumMarketing CopywriterMarch 2021 - Today (3 years and 9 months)- Wrote about Equilibrium's technical financial mechanics that allows for borrowing crypto-assets with minimal collateralization- Attracted 288 investors and sold out the $500,000 hard cap with PR materials (emails, blog posts, and tweets) about our public token offering on Republic Crypto.- Developed newsletters and articles and that got 10,000 signups for our Closed Beta phase.- Collaborated with team to create informational content and graphics to educate our community on how to earn in Equilibrium closed beta.- Explained the benefits of complex technical concepts like our cross-chain bridge and XCM integrations with other networks.- Reviewed the benefits of Equilibrium's stablecoin over other collateral-, crypto-, and algorithmic-backed stablecoins.- Used advanced on-page SEO strategies to rank Medium content.- Created engaging email campaigns and summarised monthly community calls to keep our community engaged.- Detailed the benefits of our integration with other protocols to deliver better DeFi cross-chain functionality.- Summarized community calls for community members- Wrote tweets on Equilibrium's Twitter channel to drive engagement- Educated our community about DeFi topics: high yield, cross-chain functionality, borrowing with minimal risks, etc.
- NuelzypenBlockchain & Fintech CopywriterJune 2020 - Today (4 years and 6 months)1809 E 11th St, Tulsa, OK 74104, USA- Explained technical analytical concepts to help beginner traders make profitable Forex trades.- Simplified complex concepts bordering on DeFi, smart contracts, and NFTs that attracted hundreds of readers and grew my Medium follower base.- Educated audiences on topics bordering on saving, investing, budgeting, and spending.- Used relatable real-life scenarios to simplify technical contents that got published on a Medium's top-10 Blockchain publication.- Formed topic clusters and built internal links to increase page views, reduce bounce rates, and improve search engine rankings.- Rewrote Atomex website for SEO-optimization, clarity, and increased persuasion power.- Stayed up to date with world events and increased my knowledge on stock trading and foreign exchange.- Worked with design and marketing teams to ensure brand voice remained consistent across all channels.- Wrote and tracked emails that increased Revel Agency's (New York-based law marketing agency) response rate by 400%.- Developed data-backed buyer persona to craft impactful and empathetic messaging to increase conversions.- Developed inbound and outbound digital marketing strategies to increase Revel Agency's leads.- Researched competitors and wrote compliant but compelling long- and short form copy FB ads copy
- InnMindSenior Content WriterApril 2022 - August 2022 (4 months)London, UK• Wrote one of InnMind's most-read Blockchain startup articles that was retweeted by Elrond (top European blockchain infrastructure).• Promoted content on LinkedIn and Twitter that drove dozens of new readers to InnMind's blog.• Reached out to CMOs of top European Blockchain startups to fact-check content featuring their companies.
Recommendations
Education
- Bachelor of ScienceDelta State University2012B.Sc, Microbiology
- WAECBlessing Foundation College2007WAEC