Erin Allen

I’m a freelance Marketing Specialist and former partner at a digital marketing agency, with extensive experience managing end-to-end campaigns across paid social, email marketing, and branding. I help businesses scale their digital presence, improve ROI, and connect authentically with their audiences through data-driven marketing strategies and creative execution.

My core strength lies in Meta (Facebook & Instagram) advertising — developing and optimizing highly targeted campaigns that drive real results. From audience segmentation and ad creative to budget management and performance analytics, I handle the full campaign lifecycle. I’ve helped clients grow their online following from under 2K to over 11K in a single day and built email lists from zero to 10K+ subscribers through strategic Meta ad funnels.

Beyond paid social, I design and manage email marketing campaigns that convert. I create automated workflows, A/B test content, and continuously refine based on performance data to keep audiences engaged and loyal.

I also provide brand strategy and creative direction, guiding clients through rebrands, website redesigns, and content overhauls. My background as an agency partner taught me how to lead cross-functional teams — from web developers and video editors to account managers — ensuring every project aligns with both creative vision and business goals.

My services include:

Paid Social Campaigns (Meta, TikTok, LinkedIn)

Email Marketing Strategy & Automation

Brand Strategy & Rebranding

Content Creation & Copywriting

Video & Photo Shoot Direction

Media Buying & Marketing Consultation

If you’re looking for a marketing professional who blends creative strategy with analytical insight — and treats your business like their own — I’d love to help you grow your brand and deliver measurable results.

• Orchestrated the management of multiple social media platforms for several different clients, including the selection of strategies and conceptualization of paid social campaigns.

• Provided creative direction and leadership throughout photo/video shoots for clients' marketing materials.

• Formulated engaging static advertisements for paid social campaigns that generated consistent leads.

• Authored copy for posts, website, emails, and research; facilitated influencer outreach.

• Performed research to inform overall marketing strategy, evaluate campaign performance, and develop package ideas for new clients.

• Contributed to the development of a brand identity and personality with greater consistent with the fun and bright products they sold.

• Designed flyers and generated marketing materials for pop-up events; filmed entertaining TikToks and reels after the events.

• Interpreted data and metrics reflecting social media presence, engagement, and effectiveness on all platforms and compiled the results into comprehensive reports reflecting findings, conclusions, and recommendations.