Farha Ahmed

Responsible for leading & production of digital desktop/mobile sites & applications

-Led the digital production of small & large scale user-focused sites and application design - ultimately increase the clients digital traffic and revenue for the likes of Vodafone, Amazon, USS and more.

-For USS I led the UX/UI design several application & interface design of an expansive desktop sales/management online tool which sped the quote to order process for their staff and customers & improved communications with their customers. This tied in with a driver mobile app which managed workload of on-the-road technicians in realtime- this resulting in allowing staff to feel empowered and self sufficient also resulting in updating and informing the customer. I also easy to navigate design of the new sales focused website to drive customer sales.

-Able to lead & work very well with junior and mid-weight designers to enhance business workflow & streamline our digital design

-Ran a highly praised company wide workshop and presentation to educate colleagues on 'Design Standards' & demonstrate 'Creative Collaboration

-Further advanced my skills in print such as creating magazine adverts and billboards for the likes of Amazon and BlueLine Rental.

-Responsible for the creative delivery of digital & print promotional campaigns.

-Part of an industry award winning creative agency that created successful commercial media campaigns for brands like LEGO, Sony, Sky, Hasbro, Unilever, Evian, Danone, Amazon & more.

-Led the creative conception & production of digital & print campaigns to gain above average user engagement to satisfy clients' needs. Using planning & organisational skills to make worthy decisions creating well aligned games, sites, social assets, banners & more; for example, the YO! Sushi & the Big Hero 6 campaign resulted in the most successful February half term in the restaurant's history.

-Designed & developed microsites, standard/rich media banners, social & mobile assets & newsletters for commercial partners & sustained the expectations of multiple internal & external stakeholders as well as making functionality vitally important.

-Created several visually impactful pitch boards to stimulate conversation & to gain new business. E.g. Weetabix Sports Day – bringing it £500k worth of media spend to Disney. Achieved the best creative solutions by hiring freelancers/ agencies & managed their workflow & output. E.g. Clarks and Disney Infinity.

-Held self-iniatiated sessions to train non-digital savvy project managers & new recruits, followed with handouts for quick reminders & always on- hand for guidance & advice. This improved the flow & efficiency of work, better allocation of resources, more suitable budgets & greater workflow. Delivered over 40 large & small microsites in 2016 to the required specification & on time. Being in a core team of two & taking on freelancers when needed, I implemented methods to maintain workflow & 10 min review sessions to manage quality of work.