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Flora ChaumontetFC

Flora Chaumontet

Fractional Marketing Director | Brand Marketing

£550/day
London, GB
8-15 years
Brand positioning
Emailing
Communication 360°
digital marketing
Strategic planning

Average response time: 1 hour

About Flora

I help brands turn marketing into measurable business growth.

Over the past 12+ years, I've worked with international lifestyle, furniture and luxury brands across the UK and Europe, developing marketing strategies that increase brand awareness, drive footfall, generate qualified leads and support commercial performance.

My experience covers the full marketing mix, from strategy to execution, including digital marketing, CRM, retail activations, trade marketing, product launches, partnerships, events and customer experience.

I've managed six-figure marketing budgets, led cross-functional projects across multiple countries, and worked closely with sales teams, retailers, agencies and senior leadership to deliver campaigns that make an impact.

I can help you with:

• Marketing strategy and planning
• Brand positioning
• Go-to-market strategy
• Retail & Trade Marketing
• Customer acquisition
• CRM & email marketing
• Campaign planning and execution
• Marketing project management
• Partnership & event strategy
• Content and copywriting
• Franchise and dealer marketing programmes
• International marketing

Whether you're launching a new brand, looking to grow an existing business, or need an experienced marketing lead for a specific project, I bring both strategic thinking and hands-on execution.

I believe marketing should always serve one objective: helping businesses grow.

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Natuzzi Group,
    REGIONAL MARKETING MANAGER UK & EUROPE
    RETAIL (LARGE RETAILERS)
    March 2025 - Today (1 year and 5 months)
    London, UK
    Leading regional marketing across 10+ European markets for one of the world's largest luxury furniture brands, supporting owned retail, franchise partners, and wholesale distributors.

    Leadership & Strategy:
    Define regional brand strategy aligned with global positioning while adapting to diverse local consumer behaviours and retail dynamics.

    Influence channel priorities and commercial decisions through market insights, consumer trends, and competitive analysis.

    Lead and develop a team of three across multi-market marketing operations.

    Brand & Growth:
    Drive full-funnel campaigns across digital, PR, in-store and trade channels to increase traffic, brand equity, and qualified pipeline.

    Strengthen alignment across all partners through structured toolkits, brand governance, and strategic campaign frameworks.

    Commercial Impact:
    Optimise marketing investment through media and agency negotiations, improving ROI across key channels

    Present reporting on performance, insights and market opportunities.
    Brand positioning digital marketing brand strategy Retail marketing wholesale marketing
  • CTO Lighting,
    SENIOR MARKETING MANAGER
    LUXURY GOODS
    January 2024 - March 2025 (1 year and 2 months)
    London, UK
    Led the launch of the new corporate website, enhancing UX and digital performance.

    Increased newsletter subscriptions by 100% and social engagement by 50% through targeted content and CRM optimisation.

    Directed regional campaigns aligned with global vision, boosting B2B and retail demand generation.

    Strengthened the brand's presence at global design fairs (Milan, Paris, London), securing high-value press coverage and qualified trade leads.

    Elevated client experience through premium events, reinforcing relationships with high-value customers and partners.
  • Roche Bobois,
    PR & MARKETING MANAGER UK & BENELUX
    January 2015 - January 2023 (8 years)
    London, UK
    Led regional brand and marketing strategy for a top global luxury furniture brand across key European markets. Developed integrated campaigns across digital, PR, and in-store channels, increasing digital traffic by 30%. Delivered prestigious events driving VIP engagement, loyalty, and incremental sales. Secured media partnerships achieving 25% annual savings while improving ROI. Ensured brand consistency across markets while adapting messaging to local consumer needs.
    brand strategy digital marketing multi channel campaign
Check out Flora's experience

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Education

  • Master in Luxury Brand
    Inseec Group
    2014
    Master in Luxury Brand
  • Bachelor in Brand Management
    San Francisco State University
    2013
    Bachelor in Brand Management

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