Description

Throughout my career I have been passionate about how people interact with design and

brand identities. It is this passion that led me to be the brand & creative lead in a multination-

al company that employed over 4,000 people across 86 countries. Yet despite my individual

achievements, I realise my greatest potential when working as part of a team.

I have learnt that having a platform through which I can question and develop ideas can

harness greater creativity - although bringing creative inspiration to life doesn’t come without

its obstacles. Time management and working to tight deadlines are important in any industry,

but the foundations and biggest challenges of design lie in communication. In my two decades

of experience I have relished these challenges and used them to fuel my ambition and to

maintain my own high standards.

My experience lies in the corporate, financial and tech sectors, and my expertise is founded

in branding, campaign advertising and marketing assets. Whilst my passions lie in all things to

do with visual communication, to escape (and still fuel my creative juices) I love to spend my

time producing music, hiking, cycling and playing golf, or travelling around countries in Africa.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Goldman Sachs
Senior Designer.
August 2022 - Today (3 years and 10 months)
London, England, United Kingdom
Leading a team of designers, PowerPoint operators and artworkers to create high-value investment decks for a range of clients from various industries. Also working closely events teams and external vendors to produce merchandise and promotional assets for events.
Idun Design
Freelance Designer.
January 2002 - January 2022 (20 years)
London, UK
Working with established brands and start-ups to conceptualise, develop and deliver communication strategies. Incorporating print, web & digital, to help clients such as BBC, Goldman Sachs, Adam&EveDDB, M&C Saatchi and HP achieve their objectives.
Evalueserve
Head of Brand & Creative.
January 2015 - January 2021 (6 years)
Fort Bend County, TX, USA
Served as head of brand for a professional services multinational with $168M USD in annual revenue and over 4000 employees. Working with the CMO, designing, developing and implementing marketing assets for campaigns and initiatives. Highlights include: The redesign of the UI/UX of the main Evalueserve website saving £86k on quoted agency fees, driving profits and growth year on year. Directed and implemented a complete global rebrand and online Sharepoint-based repository. Involving numerous agencies, creating several in-depth brand guidelines, and training the entire employee base across 86 countries via a series of webinars. Aided in expanding the design and editorial team from 15 to 100+ over a 5 year period, allowing the company to offer bespoke design to clients, generating $1 M USD annually.