As an experienced digital designer with a diverse skill set, I excel in transforming concepts into visually stunning and highly functional digital products.
Brand Identity:
I have extensive experience in developing brand identities for clients in the FinTech, SaaS, and sustainability sectors. My expertise includes brand direction, re-branding and brand guidelines, ensuring a cohesive and impactful brand presence.
UX/UI Design:
My proficiency in user research, customer journey analysis, site mapping, and responsive design has been honed through projects like a UX overhaul for Sensei Workforce's cloud-based rota software and designing TechPassport's flagship SaaS product. I managed the entire process, including product architecture, wireframing, and prototyping, working closely with development and QA teams to ensure a seamless user experience.
Website Design & Build:
I have executed numerous website design and build projects, such as creating a new demand-generation site for Plus Finance, including responsive design and integrating SEO and multi-tier marketing strategies. My skills include full website builds, QA and testing, and high-fidelity mockups.
Digital Marketing:
Working with Solent Creatives, LendingMetrics, and Thrive Architects, I have directed diverse design and marketing campaigns, producing a wide range of digital content - including social media content - to craft visually engaging marketing materials.
Education:
- MA in Visual Communication (2020)
- Diploma in Graphic Design (2018)
- Graphic Design Specialization (2017)
- BA in English & Creative Writing (2015)
My comprehensive design background and passion for creating engaging and effective digital solutions make me an ideal partner for your design needs. I am dedicated to ensuring your digital presence is visually appealing and strategically effective, ready to transform brand visions into reality with creativity and attention to detail.