Skill set
Georgina in a few words
I work with startup founders who want dedicated marketing resource and focus. I begin with an audit to determine what’s already working, set out a plan depending on goals and resources, then see the project through to delivery by either carrying out the activity myself or bringing in the right people to help.
Throughout my career, I have worked mostly in SMEs and startups, often as the sole marketing person, or heading up a team. For this reason, I’ve gained wide range of marketing skills in strategy and planning, product marketing, content and copywriting, SEO, paid ads and Webflow website build. I prefer to be hands-on because it gives me a unique perspective on how everything can come together to spur growth.
I can work both on an on-going basis or on specific projects, depending on the objectives and needs.
Experience in the following SaaS sectors:
Wealth tech
Open banking
Employee benefits
HR tech
Software outsourcing
Insurtech
Find out more at marwhal.co.uk
Experience
- Atom CTOFractional CMOTECHAugust 2022 - Today (2 years and 4 months)London- Management of the outsourced content agency.- Initial focus on digital marketing and content audit.- Delivery included content planning and conversion rate optimisation (watch this space for results!)
- Network BFractional CMOTECHJanuary 2022 - Today (2 years and 11 months)London, England, United Kingdom- Following seed funding, I was brought in to kick-start marketing activity.- I led a company re-brand and proposition development after which website leads increased by 25%.- In addition, I put in place a content strategy, targeting keywords for increased SERP placement rankings, increasing the page position for 6 popular search terms.
- Marwhal.co.ukFractional CMO for SaaS clientsBANKING & INSURANCEAugust 2021 - Today (3 years and 4 months)Stratford-on-Avon District, England, United Kingdom
Recommendations
Education
- Anglais et francaisNottingham University2009
- CIM diplômeOxford College of Marketing2013