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Welcome to Georgina's freelance profile!

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Georgina W. Fractional Marketing Director for B2B SaaSGW

Georgina W.

Fractional Marketing Director for B2B SaaS
  • Suggested rate
    £520 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Georgina's quote.
Location and workplace preferences
Location
Stratford-on-Avon District, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Georgina
Categories
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Skill set
Industry fields of expertise
Banking and Financial Services
Digital and IT Services
Digital Business Models
Insurance
Georgina in a few words
I work with startup founders who want dedicated marketing resource and focus. I begin with an audit to determine what’s already working, set out a plan depending on goals and resources, then see the project through to delivery by either carrying out the activity myself or bringing in the right people to help.

Throughout my career, I have worked mostly in SMEs and startups, often as the sole marketing person, or heading up a team. For this reason, I’ve gained wide range of marketing skills in strategy and planning, product marketing, content and copywriting, SEO, paid ads and Webflow website build. I prefer to be hands-on because it gives me a unique perspective on how everything can come together to spur growth.

I can work both on an on-going basis or on specific projects, depending on the objectives and needs.

Experience in the following SaaS sectors:
Wealth tech
Open banking
Employee benefits
HR tech
Software outsourcing
Insurtech

Find out more at marwhal.co.uk
Experience
  • Moneyhub
    Fractional Marketing Director
    TECH
    April 2023 - February 2025 (1 year and 10 months)
    Bristol, United Kingdom
    New team formed for the Open Banking Payments line of business with a marketing team of 2, working with various outsourced content, design and PR resource too.

    Activities included ABM, PR activity, SEO, webinars and LinkedIn advertising in order to influence finance stakeholders.
    Content marketing LinkedIn Marketing Inbound marketing
  • Atom CTO
    Fractional CMO
    TECH
    August 2022 - Today (2 years and 9 months)
    London
    - Management of the outsourced content agency.
    - Initial focus on digital marketing and content audit.
    - Delivery included content planning and conversion rate optimisation (watch this space for results!)
    Content marketing Copywriting SEO LinkedIn Conversion Rate Optimization website
  • Network B
    Fractional CMO
    TECH
    January 2022 - Today (3 years and 3 months)
    London, United Kingdom
    - Following seed funding, I was brought in to kick-start marketing activity.
    - I led a company re-brand and proposition development after which website leads increased by 25%.
    - In addition, I put in place a content strategy, targeting keywords for increased SERP placement rankings, increasing the page position for 6 popular search terms.
    Proposition development Social Media SEO Content marketing Growth hacking
Recommendations
Education
  • Anglais et francais
    Nottingham University
    2009
  • CIM diplôme
    Oxford College of Marketing
    2013