Description

I am an experienced copywriter, who delivers high-quality content fast. I write blogs, case studies, brochures, website copy, eBooks and more, written to your standards and tone of voice.

In a crowded market, high-quality content helps you stand out from the crowd and shows that you understand your customers’ challenges and how you can solve them.

I have worked with large corporates like Moody's, SunGard, Fidessa and Mitratech. I have also worked with start ups and high-growth companies like Ziing, Zego, HighGround and Varicent.

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗶𝗻 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘀𝗲𝗰𝘁𝗼𝗿𝘀:

◻ Fintech & Regtech

◻ Governance, Risk & Compliance

◻ Cyber risk & security

◻ HR & Incentive management

◻ Facilities management

◻ Logistics

◻ And others

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗼𝗳𝗳𝗲𝗿:

✔ Ghostwriting

✔ Text review and editing

✔ Content planning & strategy

𝗪𝗵𝘆 𝗛𝗶𝗿𝗲 𝗠𝗲?

✔ Native English speaker & writer

✔ Deep understanding of how decision-makers buy products and services

✔ Familiar with working with clients in the US, UK, Europe & Asia

✔ Focus on premium content and client satisfaction

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Marketing Perform Ltd
Director
August 2020 - Today (5 years and 10 months)
London, UK
Creating compelling content for websites, video, blogs, e-books, whitepapers and brochures that use insight to drive greater impact, enhanced SEO and PPC performance, and ultimately lead generation and revenue. https://Marketing-perform.com
ClusterSeven
Acting Head of Marketing and Product Marketing Manager
November 2017 - July 2020 (2 years and 8 months)
City of London, London, UK

• Working as the Head of Marketing, I lead the business growth agenda by initiating a series of integrated marketing campaigns, featuring performance marketing, social media, online activity, webinars and events to create over thousands of leads in the last 2 years, and a significant multi-million dollar pipeline.
• Implemented an integrated marketing framework, encompassing data, content, marketing automation, social media, SEO/PPC, digital content, deep market/customer insight, and persona models, to transition the business to a marketing-lead approach to business development.
• Project managed the launch of MRM platform, from product creation, extending to product positioning & messaging, creative execution, content creation and final launch.
• Initiated and developed relationships with multiple blue-chip industry associations and partners in the UK and US to access senior decision-makers, practitioners and influencers.
• Initiated a series of marketing initiatives to support the integration of product management, marketing operations, sales, professional services and general management, to ensure marketing remained the voice of the customer. Responsibilities:
• Defining the marketing strategy for the business, utilising marketing insights and customer feedback, product insight, the growth plans for the company and the available channels.
• Developing and executing the marketing plan, encompassing pipeline goals, industry trends and issues, buyer journeys, product roadmaps, campaign strategy & tactics, while also ensuring the right resources & skills are available.
• Management responsibility for marketing spend, including events, digital activities, branding, training, research, PR, and AR. Focus on optimising spend, based on KPI analytics.
• Managing a team to prioritise and schedule marketing operations activity to deliver against plan, using automated marketing capabilities for CRM, pipeline monitoring, PPC/SEC, and website management/design.
Fidessa
Product Marketing Manager, Buy Side Compliance Solutions
September 2016 - September 2017 (1 year)
London, UK
Achievements
• Systematic analysis of the institutions that form the global asset management industry, to identify the optimal positioning and audience of the solution.
• Comprehensive competitor research, to generate GTM options, to help select the optimal marketing strategy for the business.
• Extensive research with users, customers and prospects about the core issues facing the asset management sector, including how they selected their options and how their decision-making processes were applied.
• Developing a comprehensive GTM strategy for the solution, covering thought leadership material, digital campaigning capabilities, events, webinars and association relationships. Responsibilities
• Content creation: brochures, sales battle cards, slide decks, whitepapers, persona documents, buyer journey, customer newsletters
• Campaign management: Working with the sales team to identify initiatives and campaigns, per country and account, to build profile, leads and pipeline.
• Maintaining relationships with industry analysts in UK & US, as well as industry publications and associations.