Description

I help fast-growing companies turn their marketing and sales operations into scalable, data-driven systems that actually work.

With 8+ years in CRM implementation and optimization (HubSpot, Salesforce, Marketo, Zapier, and more) and another 7 years in data analysis and insights, I bridge the gap between marketing, sales, and customer success. My focus is on building clean, automated, and high-performing processes that drive adoption, accuracy, and growth.

I’ve worked across Europe, the UK, and Canada, leading projects for scale-ups and multinationals alike — from launching HubSpot in 8+ EU markets to designing an AI SDR to automate outreach and free up sales teams for higher-value conversations.

Typical projects include:

CRM setup, audit, and optimization (HubSpot, Salesforce, custom CRMs)

Automation and workflow design to streamline lead management and handovers

Data cleansing and enrichment, ensuring accurate reporting and targeting

HubSpot coaching and training, from crash courses to ongoing office hours

Campaign and attribution setup, connecting marketing efforts with ROI

AI integrations, from SDR automation to data-driven sales processes

I’m collaborative, practical, and solutions-oriented — my goal is always to make tech work for your teams, not against them. If you’re scaling fast and need your CRM, data, and people aligned, let’s talk.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Bristol (up to 50km)

Pleo
SDR OPERATIONS MANAGER
DIGITAL AND IT
November 2024 - Today (1 year and 7 months)
• Responsible for lead management process and control for SDR function
• Worked with Hubspot product manager on Sales & Target Account Workspace, working and providing feedback in Beta for HS development
• Launched Sales Training Wiki resource centre in Notion, reducing
• Responsible for operational set up of an AI SDR to allow team to focus on more viable opportunities rather than spending time cold calling
• Working with SDR Director, providing insights for quarterly targeting and annual planning working alongside marketing to connect and strengthen shared initiatives
Hubspot SDR Lead Process Pipelines Forecasting
Pleo
MARKETING OPERATIONS MANAGER
DIGITAL AND IT
October 2022 - May 2023 (7 months)
• Responsible for data entry into CRM. Working with marketing and engineering to ensure data is clean, from ICPs & operating markets. Identifying fraud attacks, finding solutions around problematic entry points
• In control of tech stack for marketing and sales. Working on procuring and integrating different solutions. Providing guidance to other teams on testing and assessing tools in the market before assisting with integrating, ensuring that they work seamlessly with the current sales and marketing processes – or creating new ones
• Identifying gaps or delays within current marketing to sales handover processes and working with management to close these gaps or improve on metrics. E.g. establishing and tracking SLA's, directing chat bot leads, closing open deals and pushing contacts back to marketing
Pleo
SENIOR MARKETING OPERATIONS ANALYST
DIGITAL AND IT
May 2022 - October 2022 (5 months)
• Created Campaign Production function from scratch
• Improved and worked on tracking lead entry across the business. E.g. chat, website, events, cold outreach, to enable us to start to see conversion paths
• Managed agency to provide new marketing templates for emails and landing pages
• Trained and guided 8x Marketing managers to be able to start launching and monitoring their campaigns, including adding guardrails to ensure consistency and brand alignment