About Heather
English
Native or bilingual
Experience
- Heather MortonProject ManagerJune 2024 - Today (2 years)D8. - Digital AgencyLed a cross-functional team to migrate the megabus UK platform to Umbraco, delivering:Information architecture restructuring to improve navigation and accessibility.UX/UI enhancements to improve user engagement and usability.Seamless relaunch through collaboration with development partners.4Studio, Channel 4Brought in to lead a strategic change programme post-restructure, ensuring a smooth transition by:
- Engaging senior stakeholders through in-depth interviews and sentiment analysis.
- Distilling feedback into key transition priorities.
- Developing & securing approval for a structured change implementation plan.
archangel.Engaged to optimise project management workflows and process by:- Mapping & identifying inefficiencies in existing processes.
- Proposing & rolling out operational improvements with leadership buy-in.
Ourselves. Advertising AgencyManaged £100k production of social & TVC assets across production & media partners. - Channel 4Project Manager, 4StudioDecember 2022 - February 2024 (1 year and 2 months)Glasgow, UKLed operational efficiency projects for a 150+ person department, collaborating with senior stakeholders.Key achievements:
- Implemented Scrum framework across 4Studio, improving workflow and communication.
- Led departmental change management for regulatory-driven operational transitions.
- Managed & executed the testing of new content revenue streams in line with C4’s eCommerce strategy.
Responsibilities:- Created & managed project plans, timelines, RAID logs, & cross-department communication via Monday.com.
- Planned & facilitated workshops with senior stakeholders across multiple departments.
- Identified & addressed operational gaps to align with 4Studio's strategic goals.
- D8Digital Project ManagerOctober 2021 - December 2022 (1 year and 2 months)Glasgow, UKManaged end-to-end digital project delivery for major clients including BBC, STV, HK Stock Exchange, AIA, Angostura, Crazy Color. Delivered 5 websites, 50+ email campaigns, 2 social content plans, and 5 successful pitches.Responsibilities:
- Led a 15-person team of digital designers, developers & marketers.
- Managed stakeholders, budgets & resources across multiple time zones.
- Developed & optimised operational processes to improve efficiency.
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Education
- Bachelor of ManagementThe Robert Gordon University2016Bachelor's Degree, Fashion Management
- Bachelor's Degree, Branding and Marketing Management - Fashion & FurnitureVIA University College2015Bachelor's Degree, Branding and Marketing Management - Fashion & Furniture