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Iain AitchIA

Iain Aitch

Senior copywriter and thought leadership expert

£635/day
London, GB
15+ years

Average response time: 1 hour

About Iain

Highly-experienced senior copywriter and thought leadership consultant with a consistent record of top level storytelling, ghost-writing, ideation and media consultancy.

I help leaders, founders and C-suites to communicate with their clients, potential clients, media, staff and the wider world. I work on everything from keynote speeches for important conferences to editorials for national newspapers, working closely with leaders to hone their brand and that of the business.

My expertise in media and storytelling means that I can get clients seen where they need to be seen, as well as creating content that is read to the end. My aim is to create copy that has a shelf life and can be re-used in multiple formats, creating added value. I have written for all of the UK newspapers, as well as many international, trade and specialist titles.

I am a very fast learner and get up to expert speed in new markets quickly, for example going from zero to chairing international meetings on AI (and throwing in new ideas) within six months. I am always a trusted counsel for those at the top, but I also work well with staff at all levels, whether that is increasing the writing abilities of juniors or growing the confidence of founders.

Clients include B2B, B2C, business, charity, non-profit, universities and other institutions and foundations.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Freelance
    Senior copywriter and thought leadership consultant
    January 2006 - Today (20 years and 7 months)
    London, United Kingdom
    I am a highly-experienced copywriter, ghost-writer and thought leadership consultant who works with everyone from blue-chips to start-ups and individuals. I am known for my work with senior leaders, founders and C-suites and have worked closely with them on op-eds, keynotes, personal branding and overall thought leadership profile.

    I am renowned as a 'client whisperer', which has seen me working with agencies' most valuable or difficult clients, often rescuing relationships and maximising outcomes for both sides. I am also known for the quality of my thought and writing in areas such as AI, technology, data, education, architecture, infrastructure, the built environment, arts and history.

    I have a track record as a journalist for the national and international press, as well as having written as myself and on behalf of clients for myriad trade and specialist publications. My work has appeared in the Financial Times, Guardian, Daily Telegraph and Times of London.
    Copywriting Editorial Storytelling Communication strategy Writing
  • Freelance
    Ideas consultant
    January 2000 - Today (26 years and 7 months)
    London, United Kingdom
    Using extensive journalism experience, imagination, media know-how and ideation to create campaign ideas, stunts and publicity hooks for PR companies, businesses and agencies. I work with agencies from day one with a client or am brought in when creatives fail to have ideas to work. My ideas have been written about in the national and PR press, as well as being represented in documentaries on Channel 4 and Radio 4 in the UK. I was the first in the UK to arrange a flash mob.
    Writing marketing consultant Public relations
  • Freelance
    Storyteller
    January 2001 - Today (25 years and 7 months)
    London, United Kingdom
    Creating narratives for books, exhibitions, campaigns, websites and companies, using the skills I have established as a published author (Hodder Headline/Harper Collins) and journalist.

    I have used these skills for everything from designing ways to navigate conferences or galleries, sets of speeches, booklets, website narratives, conference events. I have worked with large businesses, museums, galleries, non-profits and charities in this way, as well as with literary festivals, historic projects and start-ups.
    Storytelling Copywriting speech writing

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Education

  • BA (Hons) Social Sciences (law major)
    University of Hertfordshire
    1990
    BA (Hons)
  • Journalism
    University of the Arts London (London College of Printing_
    1997
    Post-graduate study in periodical journalism with additional NCTJ qualification

Certifications

  • NCTJ
    National Council for the Training of Journalists
    1997
    Proofreading/Editing interview techniques newspaper journalism sub-editing Writing Journalism shorthand Magazine

Skill set

Categories