Skill set (7)
Imogen in a few words
Hello! I'm a freelance writer with an accessible writing style who is an expert at making complicated information easier to understand. My working style is very collaborative, and I enjoy getting feedback and making changes to ensure my work meets my clients' expectations.
Regarding subject areas, my main expertise is in travel, particularly family travel. This is due to having worked for Lonely Planet for 16 years in-house as a publisher responsible for a team of people creating European guidebooks and eight years as a freelancer on their family travel content. Recently I have been writing content for the FactorialHr.co.uk and the online pharmacies Superdrug Online Doctor and Zavamed.
I am also at the start of my third year as an MA student in child and adolescent psychotherapy, which is honing my academic writing skills as well as teaching me how to be a therapist. As a parent to three children and a school governor for eight years, I also have knowledge of parenting and education.
My published books include Lonely Planet's Family Travel Handbook and Lonely Planet's Train Travel Guide to Europe. Online, I have contributed articles to Lonelyplanet.com, the Guardian, ShowMeTheJourney and my own blog.
For eight years, I ran the social media accounts for LP Kids, Lonely Planet's children's imprint. I also worked on social media for the creative agency Untold and for a podcast set up during the pandemic, How To Cope.
Experience
- Self-EmployedFreelance & Pro-bonoAugust 2014 - Today (10 years and 6 months)London, UK
- Writer and editorial support for Zavamed.com
- Author on Lonely Planet's Train Travel in Europe (Feb 2022)
- Family travel expert, digital content creator and social media manager for Lonely Planet Kids (Aug 2014-April 2020)
- Author (including concept development) of Lonely Planet's Family Travel Handbook (Jan 2020)
- Grew Lonely Planet Kids on social media from zero followers to engaged and active communities (50K on Facebook, 20K on Twitter and 80K on PopJam)
- Regularly contribute articles on family travel to Lonelyplanet.com and other publications
- Chair of Governors at St John's C of E Primary School, N20, providing strategic leadership to the school
- FreelanceMaternity leaveSeptember 2013 - July 2014 (10 months)London, UK
- Lonely PlanetPublisherSeptember 2005 - September 2013 (8 years)London, UKResponsible for the commercial success of Lonely Planet's European content; included a leadership position within the EMEA office, managing a team of Commissioning Editors and large-scale production budgets.
- Grew market share of European guides by 50%
- Oversaw relaunch of five guidebook series, using consumer insights to ensure commercially-successful relaunches with specific focus on the American market
- Worked with global and local teams to successfully implement a unique content management system and deliver an integrated approach to publishing Lonely Planet content
- Delivered other major global change programmes: two organisational restructures (2009/2013) and a successful review of the freelance relationship (2007)
- Worked with leadership team to grow the Lonely Planet brand, revenue and margin in the EMEA region, through marketing campaigns, developing digital publishing and the successful launch of new series
- Lead an empowered and effective team through regular workshops and goal setting, one-on-one coaching and personal development programmes
- Provided office-wide management support and brand leadership
2 recommendations
SG
TK
Selin Gökalp and 1 other person have recommended Imogen
23/01/2024
Imogen has been writing articles for my company for the last year, and the quality of her pieces has been impeccable. In all honesty, they never even require editing! She’s reliable, has never missed a deadline, responds promptly, and always meets the brief. I would work with her again in a heartbeat.
25/11/2022
Imogen has supported ZAVA in a freelance capacity for a number of years, and the quality of her work continually speaks for itself. Her writing is always incredibly well-researched and put together to brief. Moreover, her efforts are always produced on time and to a standard that requires minimal, if any, editing. It's a real skill to be able to write medical content to brief across multiple brands, and Imogen nails it time and time again. Moreover, it's a pleasure to work with Imogen on a personal level. She regularly queries any problems with briefs and often catches things to make sure they're remedied before returning pieces saving us both time and effort. I strongly recommend engaging with Imogen if you're looking for high-quality, tight copy that always fits brief from a person that's flexible, engaging and thoroughly good at what they do.
Education
- HistoryUniversity of Newcastle1998History