Ivelina Lambreva

At ethiXbase, we are committed to making a difference and supporting the sector by bringing transparency to 100% of a company's third-party network with solutions that identify and mitigate risks while safeguarding reputations. We make sure all our clients are empowered to advance their own ESG agenda, with our support, to elevate sustainability and deliver greater impact on their entire supply chain.

• Finworks division.

• Growing and maintaining the brand's online presence.

• Implementing Content Marketing Campaigns.

• Building, planning and implementing the overall digital marketing strategy.

• Tracking and reporting on site traffic through social posts.

• Creating, managing, and scheduling the marketing content plan and media.

• Website content management – ensuring website is up to date (home page contacts, products, blog)

• Social media content management – posting, writing and optimising content.

• Increasing followers and engagement by optimising social media content and content calendar

• Keeping track of community engagement and responding to social media enquiries.

• Gaining insights and feedback based on social media reports and analytics.

• Designing and preparing digital and printed marketing material for events.

• Managing and improving online content, considering SEO and Google Analytics.

- Responsible for creating new professional relationships and growing B2B side of business;

- Supported the rolling-out global strategies and campaigns across markets;

- Created and executed detailed data driven marketing plans for the products, ensuring full coverage of all channels;

- Used email marketing, social media, and more to promote brand awareness;

- Increased consumer leads through development of targeted advertisements and dealer direct response program;

- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs;

- Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates;

- Located and identified current and potential opportunities and took responsibility for the overall strategy whilst identifying and delivering to the needs of each customer;

- Maintained marketing plans so they are up to date at all times and recorded all results of marketing activities;

- Developed network of related professionals to open up business opportunities;

- Ensured marketing campaigns are optimised.

- Measured all relevant KPIs;

- Implemented creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.