Description

I founded The Paid Media Company in 2026 after more than a decade working in agency-side paid media, including leadership roles at Yatter and Velstar.

Having spent years managing campaigns across a wide range of industries, leading PPC teams, and working with businesses of all sizes, I wanted to build an agency focused on delivering expert paid media management without unnecessary layers, complexity, or account management handovers.

The Paid Media Company specialises in performance-focused advertising across Google Ads, Microsoft Ads, Meta Ads, and Amazon Ads, helping businesses generate more leads, acquire more customers, and grow revenue through data-driven paid media strategies.

I work directly with every client, taking responsibility for everything from account audits and strategy development through to campaign build, optimisation, reporting, and ongoing growth planning.

My core areas of expertise include:

• Google Ads (Search, Shopping, Performance Max & Display)

• Microsoft Ads

• Meta Ads (Facebook & Instagram)

• Amazon Ads

• Conversion tracking and measurement

• Feed optimisation and product data management

• Account audits, restructures, and growth strategies

Alongside working directly with brands, I also partner with agencies as a trusted white-label paid media specialist, providing PPC and paid social support under their own brand.

My approach is built around transparency, accountability, and commercial performance. No inflated reports, vanity metrics, or unnecessary jargon — just clear strategy, measurable outcomes, and a focus on helping clients achieve sustainable growth through paid media.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

The Paid Media Company
Founding Director
April 2026 - Today (3 months)
Scotland, UK
I founded The Paid Media Company in 2026 after more than a decade working in agency-side paid media, including leadership roles at Yatter and Velstar.

Having spent years managing campaigns across a wide range of industries, leading PPC teams, and working with businesses of all sizes, I wanted to build an agency focused on delivering expert paid media management without unnecessary layers, complexity, or account management handovers.

The Paid Media Company specialises in performance-focused advertising across Google Ads, Microsoft Ads, Meta Ads, and Amazon Ads, helping businesses generate more leads, acquire more customers, and grow revenue through data-driven paid media strategies.

I work directly with every client, taking responsibility for everything from account audits and strategy development through to campaign build, optimisation, reporting, and ongoing growth planning.

My core areas of expertise include:

• Google Ads (Search, Shopping, Performance Max & Display)

• Microsoft Ads

• Meta Ads (Facebook & Instagram)

• Amazon Ads

• Conversion tracking and measurement

• Feed optimisation and product data management

• Account audits, restructures, and growth strategies

Alongside working directly with brands, I also partner with agencies as a trusted white-label paid media specialist, providing PPC and paid social support under their own brand.

My approach is built around transparency, accountability, and commercial performance. No inflated reports, vanity metrics, or unnecessary jargon — just clear strategy, measurable outcomes, and a focus on helping clients achieve sustainable growth through paid media.
Google AdWords Pay Per Click Advertising Meta Ads Google Analytics Google Tag Manager
Velstar | Shopify Platinum Partner Agency
Head of PPC
January 2025 - April 2026 (1 year and 3 months)
Scotland, UK
Following Velstar’s acquisition of Yatter in December 2024, I joined the team as Head of PPC, leading the agency’s paid media offering across a portfolio of e-commerce and lead generation clients.

My role combined strategic leadership with hands-on account management, overseeing campaign performance across Google Ads, Microsoft Ads, Meta Ads, and Amazon Ads while supporting business growth and client retention.

Key responsibilities included:

• Leading and developing the PPC team, providing mentoring, training, and strategic direction

• Managing high-value client relationships and acting as the senior paid media lead across the agency

• Developing paid media strategies focused on profitable growth, customer acquisition, and return on ad spend

• Driving improvements in account structure, tracking, reporting, feed optimisation, and operational processes

• Supporting new business activity through audits, proposals, and pitch presentations

• Collaborating closely with SEO, CRO, design, and development teams to deliver integrated digital marketing strategies

Throughout my time at Velstar, I worked with a range of ambitious brands across retail, fashion, homeware, and lifestyle sectors, helping clients scale revenue through data-driven paid media strategies.
Yatter - PPC Agency
Head of PPC
January 2024 - December 2024 (11 months)
Scotland, UK
As Head of PPC at Yatter, I was responsible for leading the agency's paid media department, managing both client performance and team development across a diverse portfolio of accounts.

Working primarily with e-commerce and lead generation businesses, I developed growth-focused paid media strategies across Google Ads, Microsoft Ads, Meta Ads, and Amazon Ads while ensuring clients received a high level of strategic support and service.

Key responsibilities included:

• Leading the PPC team and overseeing day-to-day account performance

• Building and implementing growth strategies for key agency clients

• Managing large advertising budgets across multiple platforms

• Supporting recruitment, training, and development within the PPC department

• Conducting account audits and identifying opportunities for performance improvements

• Contributing to agency growth through proposals, pitches, and client retention initiatives

During my time at Yatter, I helped strengthen the agency's paid media offering and played a key role in the business prior to its acquisition by Velstar in December 2024.