Description

A creative and commercially minded designer with a proven track record of building cross-continental teams and delivering products used by millions. I bring together design, technology, and business strategy to create meaningful experiences shaped by generational behaviours.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Tata Consultancy Services Interactive
Design Director
March 2023 - Today (3 years and 3 months)
Verizon's Fios TV products (set-top box, mobile and web) have been my sole focus since joining TCS. My role is to unify the experience across platforms, drive subscriber retention, and innovate for the next generation of viewers.
• · Drove a 15% YOY reduction in Fios TV churn through design improvements, bundling strategy and content discovery
• · Helped double the ARPU through improved monetisation pathways
• · Partnered closely with product owners, brand and development teams to align roadmaps and elevate experience quality
• · Led a high-performing, collaborative team culture across two continents
Design leadership Stakeholder Management User Research User Testing
Cisco
Product Design
June 2021 - September 2021 (3 months)
Designed a fully native iOS experience for Cisco's Webex app in close partnership with Apple who use Webex as their primary internal communication platform.
Deltatre
Lead Designer
March 2020 - September 2020 (6 months)
Led a team of five designers to deliver Bally Sports' new $40M TV experience across ten platforms including TV, mobile, and consoles. Navigated pandemic-related constraints to maintain delivery excellence and establish scalable design patterns and UX foundations for a complex, multi-platform sports experience.