About John
• CPG discipline: PepsiCo, General Mills
• Communications aptitude: Ogilvy & Mather
• Entrepreneurial ability: $2m revenue start-up
• Business education: Oxford MBA, with distinction
• International experience: Toronto, London, Sydney, Hong Kong
Experienced marketing leader passionate about building high-performance teams, compelling brands and revenue growth. Leverages corporate, entrepreneurial, international, and academic experiences to build considered strategies that deliver results.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Aurora Cannabis Inc.Senior Director, Marketing & InnovationHEALTH AND WELLNESSMarch 2021 - October 2022 (1 year and 7 months)Toronto, ON, Canada• Spearheaded a product innovation-driven turn-around at one of Canada’s largest Licensed Producers of cannabis.• Delivered three consecutive quarters of growth (+20%) from an entirely rejuvenated assortment (100 SKUs), reversing eight periods of decline.• Developed and coached a Commercial team of 25.
- aphria inc.Director, Marketing & InnovationHEALTH AND WELLNESSMay 2020 - March 2021 (10 months)Toronto, ON, Canada• Set the vision for the brand portfolio, helping deliver absolute market share leadership in Recreational cannabis for two years.• Delivered a diverse, foundational brand agenda: Innovation Stage Gate process & Pipeline, Agency of Record assignment, new brand development & Big Idea equity campaigns.
- aphria inc.Senior Manager, InnovationHEALTH AND WELLNESSSeptember 2019 - May 2020 (8 months)Toronto, ON, Canada
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Education
- MBA - with distinction, Business Administration and Management, GeneralUniversity of Oxford - Said Business School2009MBA - with distinction, Business Administration and Management, General
- Bachelor of CommerceMcgill University2002BCom, Management