About John
I’m a marketing and data analytics consultant specialising in CRM implementation, AI workflows, and digital transformation strategies for small to mid-sized businesses. With a strong foundation in marketing automation and customer journey design, I help businesses optimise operations and boost engagement using smart, scalable systems.
Currently supporting Blade Services Ltd, a UK-based security firm, with CRM rollout, marketing automation, and AI-driven process improvements. I focus on practical, results-driven solutions using tools like HubSpot, Airtable, Zapier, Langflow, and Tableau.
I hold a Master’s in Marketing and Data Analytics, with a specialisation in AI and Digital Transformation. My background includes experience across hospitality, security, and eCommerce, combining strategy and execution to deliver real business value.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- IC SecuritiesGlobal Market AnalystSeptember 2023 - August 2024 (11 months)Accra, Ghana• Enhanced portfolio performance by 15% through executing strategic trades, contributing to significant returns for the company.• Optimized client investment strategies by participating in T-bill auctions, ensuring alignment with market trends and enhancing profitability.• Delivered comprehensive market analysis, facilitating informed investment decisions for clients and traders in a high-paced environment.• Automated daily stock reports using Excel macros and Mailchimp, improving efficiency and accuracy in data dissemination by 10%.
- Virtutor OnlineMarketing InternJuly 2023 - September 2023 (2 months)Accra, Ghana• Developed and executing digital marketing campaigns, increasing brand awareness for the company by 20%• Created and delivered over 40 designs for social media platforms using Photoshop and Canva, supporting brand strategy.• Utilised HubSpot to analyse the campaigns I led, optimising strategies for 4 campaigns based on data-driven insights.• Conducted market research to inform campaign development and strategic decision-making to support programme management goals.
- FAIR STORESPartnerNovember 2021 - Today (4 years and 7 months)Accra, Ghana• Launched and managed the app, achieving over 3,000 downloads, by implementing targeted marketing strategies• Positioned the app as the most used delivery app on campus, by leveraging marketing techniques and real-time data analysis.• Developed a scalable model for start-up student businesses to reach the whole school market, through strategic partnerships• Established partnerships with over 10 vendors, expanding the app's offerings and customer reach.• Managed a team of 10+ staff, enhancing operational efficiency and reducing delivery times by 20%, through critical path analysis
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Education
- Masters in Marketing and Data Analytics With a Specialisation in AIHult International Business School2025Masters in Marketing and Data Analytics With a Specialisation in AI
- Bachelor of Business AdministrationAshesi University2023Bachelor 's in Business Administration BA