About John
I help companies make better commercial decisions before they commit budget, hire teams, enter a new market, or choose external partners.
I work with founders, CEOs, CMOs and leadership teams who need an independent view on growth, marketing, go-to-market, partner selection, and UK / France expansion.
My work is buyer-side and practical. I do not sell media, software, or agency services. I help clients diagnose the situation, benchmark options, validate assumptions in-market, and decide what to do next.
Typical projects include:
• Go-to-market review
• UK or France market entry diagnosis
• Marketing and sales operating model review
• Agency, vendor or partner selection
• Commercial due diligence before a growth decision
• Customer, competitor and market intelligence
• Growth plan review before a board, fundraise or budget cycle
I bring 12 years of commercial experience across technology, advertising, marketing, data and SaaS businesses.
Clients usually call me when they need a clear, independent answer before making a decision that will be expensive or difficult to reverse.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- JCT Advisory / Aurea GrowthCommercial AdvisorCONSULTING AND AUDITSJanuary 2026 - Today (7 months)London, United KingdomAdvise adtech, martech, and digital businesses on UK market entry, commercial positioning, account prioritisation, and strategic outreach. Lead advisory-led commercial and growth projects across market entry, strategic outreach, client onboarding, CRM workflow design, and commercial activation.
- WunderkindSenior Director, Business Development EMEAApril 2025 - December 2025 (8 months)Led new business development across the UK and France within a territory of 180+ Strategic and Mid-Market accounts, prioritising Tier 1 luxury and retail groups including LVMH, Richemont, Nike, Douglas, and Puma. Owned complex early-stage enterprise sales cycles across ecommerce, CRM, digital, and data leadership teams, building strategic engagement in highly matrixed organisations. Built data-backed business cases across CRM, CDP, privacy, and enterprise ESP environments, articulating Wunderkind's value within stacks including Salesforce Marketing Cloud, Adobe Campaign, and Braze to support consultative discovery, pricing discussions, and enterprise GTM conversations. Partnered with senior leadership, marketing, and product teams to drive GTM execution for the French market.
- EvorraDirector, CustomerJuly 2024 - April 2025 (9 months)Led strategic onboarding and commercial development across a portfolio of c.10 agency and technology partners, including the7stars, OMD EMEA, and LiveRamp. Shaped UK customer success frameworks, influenced commercial conversations, and contributed to account growth and new business pipeline for a privacy-first data collaboration platform.
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Education
- Master's Degree in Business AdministrationToulouse Business SchoolMaster's Degree in Business Administration
- AWS Certified Cloud PractitionerAWS Certified Cloud Practitioner