Jonathan Hatchman

I am a Social Media Manager with six years’ experience specialising in the food and drink sector. With a unique background in food and drink journalism, I combine creativity with a strong analytical approach to deliver results that align with business goals.

I have a proven track record in managing and growing social media profiles across Instagram, Facebook, X, LinkedIn and TikTok, for both B2C and B2B brands. I specialise in creating engaging, on-brand content, building awareness, and using data insights to drive growth. My background in journalism has refined my copywriting skills, with a strong grasp of tone of voice and content that resonates and performs.

Key responsibilities include developing tailored strategies with defined content pillars, target audiences, and competitor analysis. I create high-quality visual content (photos, videos, infographics) using tools such as Adobe Photoshop, Illustrator, Canva, CapCut and InShot. I implement SEO best practices, write compelling copy, and post strategically for maximum engagement.

My role also involves managing influencer partnerships and brand activations with stockists and collaborators, enhancing visibility and reach. I lead on community management, ensuring timely, professional engagement with followers.

I produce regular performance reports and audits, continually monitoring and adjusting strategies to optimise results. I thrive in a collaborative environment, working closely with internal teams and effectively managing my time to meet project goals.

Writing features on topics including food, music, travel, news and comment for publications including The Guardian, The Telegraph, Conde Nast Traveller, The Infatuation, Evening Standard, BBC, The Independent, i News, Eater, GQ, Time Out and more. Some of my work can be found at www.jonathanhatchman.com.

As Food & Drink Editor of The London Economic, I gained experience providing full coverage of food and drink news, features, reviews and recipes, as well as commissioning content. Duties: Writing balanced, well-researched articles, daily. Developing, writing and photographing food and drink recipes. Writing and editing stories, sourcing and editing appropriate imagery. and devising eye-catching headlines. Overseeing all published content. Playing an integral role in improving The London Economic MMU from around 250,000 to over 4 million, and driving more traffic to the food page (with an 53,000% increase in one year). Managing The London Economic Food social media accounts (Twitter, Facebook, Instagram). Using CMS to build visually appealing articles, with particular focus on high SEO rankings.

Freelance commercial and editorial copywriting for brands – December 2019 to Present

Writing engaging product-focussed content for a variety of brands and clients, including product placement, long reads, social media and recipe development. References available on request.