Jon Billett

If you have a strong B2B product the market does not quite understand, that is the problem I solve. I help technology companies turn complex products into clear positioning and messaging that buyers get and salespeople can carry. The result is a sharper go-to-market: fewer stalled deals, one story every team tells the same way, and sales teams who sound confident rather than vague.

I work across the full arc of product marketing: positioning and messaging, value propositions, go-to-market launches, competitive intelligence, sales enablement, and the training and coaching that embeds it. Typical deliverables include a messaging architecture and master narrative, launch assets, persona and use-case content, battlecards and objection guides, sales decks, scenario-based training and sales-storytelling coaching. I start with the voice of the customer, so the positioning sounds true rather than invented.

What sets me apart is twenty years doing this where it counts: a solution engineer at Salesforce on major enterprise accounts, Senior Director of Value Messaging at Seismic, and now my own consultancy, StoryQuadrant, built on one idea, that the best product does not win, the clearest does. I have written two books on selling and storytelling, developed my own competitive-intelligence method, and I build AI-powered tools into the work, ranking in the top 10% of users on Lovable. One set of scenario-based storytelling workshops I built and rolled out train-the-trainer across two continents to thousands of sellers lifted the pipeline tied to them by 19.1%.

I take fractional and project engagements, from a one-off positioning or launch sprint to an ongoing fractional product marketing lead role. I work hands-on, alongside your product, sales and marketing teams, and deliver against milestones with minimal oversight. If your product is better than its story, that is what I fix.