About Josh
I'm an SEO content specialist with six years of experience who has worked across a variety of industries including law, education and travel. I specialise in on-page optimization and SEO content ideation and planning.
I create compelling SEO-optimised content to drive traffic and conversions to websites. I have strong experience in all aspects of SEO content, from keyword research and ideation to auditing and writing. I perform regular content and site audits, providing recommendations on improving on-page SEO and identifying technical issues. I'm also proficient in several content management systems, SEO tools, basic HTML and Google Ads.
English
Native or bilingual
Can work on-site
Cardiff County (up to 50km)
Experience
- Legal TemplatesSEO Content EditorREAL ESTATEAugust 2021 - Today (4 years and 10 months)Cardiff County, United KingdomResearch and write articles, blog posts, guest posts, resources, and tips for various websites, while adhering to style guide & writing best practicesUse a Content Management System (Wordpress CMS) on a daily basis, creating new pages involving basic HTML and other Wordpress tools / pluginsUtilize keyword research tools to populate keyword research sheets and develop content outlines based on search intentOptimize old content to increase user engagement and increase rankings in Google search resultsHelp track updates to Legal Templates catalog of evergreen content, and impact of those updatesAnalyze data on keyword tracking tools and Google Analytics to develop optimization strategies for content that does not rankCraft effective email pitches to land links and guest postsStay up to date on industry trends on an ongoing basis through research and discussion
- STUDY GROUPSEO Content ProducerEDUCATION AND E-LEARNINGJune 2018 - August 2021 (3 years and 2 months)Brighton, UKKey Responsibilities:Conducting site-wide content audits to improve organic traffic.Creating blog strategies and 12-month content plans.Manage the SEO content calendar for all Study Group websites.Producing engaging, creative and SEO optimised copy in line with brand content strategies. Developing content across digital portfolio - writing web pages, blog articles, video scripts/descriptions that demonstrate the expertise in the field to drive relevant traffic to the website.Updating/refreshing/optimising existing content on websites using keyword placement and internal linking.Working with internal and outsourced copywriters, product managers, and SEO team to ensure that all Study Group web copy meets all user, brand, and search engine requirements.Producing valuable, grammatically perfect, high-quality, authoritative, practical utility content to maximise its impact on SERPs.Creating user-engaging articles to minimise bounce rate.Taking a proactive approach in SEO content ideation and creation, working autonomously to identify opportunities to drive our organic performance.Working on ad-hoc projects as needed to help the team deliver to business objectives. Acting as liaison point between Digital, Creative and Marketing teams.Representing the team at company and industry events, acting as SEO champion and SME. Maintaining an up-to-date knowledge of industry and creative best practices, sharing examples with colleagues.Providing best practice training to internal teams.
- EDIT-PLACECopywriterMay 2018 - July 2018 (2 months)1809 E 11th St, Tulsa, OK 74104, USAOver a two month period, I wrote copy for around 80 hotel pages for one of Europe's most well-established travel agents, Travel Republic. This involved following a strict style guide, working to briefs and communicating with proofreaders.
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Education
- Bachelor's degree, Magazine Journalism and Feature WritingSouthampton Solent University2015Bachelor's degree, Magazine Journalism and Feature Writing
- Geography, English Language, Graphic DesignTRURO AND PENWITH COLLEGE2012Geography, English Language, Graphic Design