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Karishma D.KD

Karishma D.

Performance marketing consultant

£300/day
Mumbai, IN
3-7 years

Average response time: 1 hour

About Karishma

Meta Certified Media Buyer helping D2C & Real estate brands scale with high-converting funnels and paid ads

I work with D2C beauty brands and real estate brands that are already running ads but struggling to scale revenue profitably.


My approach is simple: before increasing spend, fix what’s leaking money.

Over the last 5 years, I’ve helped brands improve conversion rates, reduce CPA, and build funnels that actually convert not just look good.

What I bring:
• Deep funnel analysis (not surface-level audits)
• Clear, actionable growth strategy
• Ad + landing page alignment for better performance
• Practical execution support (not just advice)

If you feel like you’re spending but not growing, we should talk.

Available for short-term audits, ongoing growth consulting, or full funnel optimisation projects.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelancer
    Performance marketing consultant
    FASHION AND COSMETICS
    November 2025 - Today (9 months)
    London, United Kingdom
    I help beauty and personal care D2C brands increase ROAS by fixing funnel leaks and aligning paid ads with buyer intent.

    Recent work:
    • Improved ROAS from 1x → 3x in 3 months for a D2C brand
    • Improved Revenue +139% in 2 months
    • Identified conversion drop-offs between ATC → checkout and fixed them through messaging changes
    • Worked with growth-focused brands aiming for profitable scale, not just higher spend
  • GroupM Media
    Paid Media Senior Manager
    FASHION AND COSMETICS
    May 2024 - October 2025 (1 year and 5 months)
    Mumbai, Maharashtra, India
    • Own end-to-end strategy, budgeting, execution, and performance audits for OTT and D2C clients
    • Increased ROAS from 0.8x to 2x for L'Oreal by overhauling Meta, Google, and YouTube campaigns.
    • Led end-to-end onboarding and execution of Amazon Prime OTT branding campaigns.
    • Co-created campaign pitches using audience insights, CAC-LTV analysis, and industry benchmarks.
    • Led and mentored a 2-member performance marketing team, overseeing end-to-end execution of full-funnel campaigns across Google, Meta, and YouTube; improved team efficiency and campaign ROAS by embedding optimization SOPs and weekly calls.
    Google AdSense E-commerce CRO Revenue Management Sales funnel
  • GroupM Media
    Paid Media Manager
    April 2023 - April 2024 (1 year)
    Mumbai, Maharashtra, India
    • • Scaled ROAS from 3x to 7x for a luxury skincare brand using A/B testing and Google Search segmentation
    • • Built and optimized full-funnel paid media strategies across Meta, Google, and YouTube.
    • • Achieved KPIs for awareness, lead generation, and acquisition through iterative testing.

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Education

  • MBA
    Mumbai University
    2019
    MBA
  • Facebook Certified Media Buying Professional Recognition
    Facebook Certified Media Buying Professional Recognition

Certifications

Skill set

Categories