About Katarzyna
English
Native or bilingual
Spanish
Conversational
Polish
Native or bilingual
French
Basic
Experience
- POLSAT MEDIAClient Service Director/ PartnershipsPRESS AND MEDIAJune 2021 - June 2025 (4 years)Warsaw, Poland
- managing a 13-person branded content and special projects team, overseeing both sales and execution
- motivating and supporting team members while fostering a collaborative and inclusive work environment
- creating and executing commercialization strategies for TV formats across 28 channels, including the flagship Polsat channel
- designing tailored communication solutions that respond to client needs and changing market dynamics.
- collaborating with domestic producers and advertisers, as well as international licensors and global partners
- responding to shifts in the advertising landscape and delivering business goals, resulting in a 40% increase in team revenue
- contributing to the Group’s CSR initiatives, including producing the eco-driven Earth Festival
- POLSAT MEDIAHead of Branded Content Video ProductionFILM AND AVAugust 2019 - June 2021 (1 year and 11 months)Warsaw, Poland
- leading creative process to create concepts that respond to client's needs
- end to end video production management (mini series, documentary, lifestyle, promotional company videos)
- managing relations with strategic partners
- managing team of creative producers and strategists
- supporting the client scope on time, on budget and to the high quality standards
- defining video production process within the organization
- identifying new business growth opportunities, working closely with sales team
- POLSAT MEDIABrand Partnership ExecutivePRESS AND MEDIAAugust 2017 - November 2018 (1 year and 4 months)Warsaw, Poland
- project management of branded content campaigns for global clients: GSK, IKEA, Coca-Cola, Mars, Bayer
- creating 360 advertising campaigns
- budgeting campaign plans
- working with the digital, PR, programming and media planning teams
- maintaining strong relationships with key clients and agencies
- active sale of non-standard projects within the Polsat's portfolio
- key account management
Accomplishments:- golden Effie winner (campaign for GSK) and Effie nominee (campaign for IKEA)
- developed new advertising solutions which successfully maximized media synergy
- recognized as top 10 talents in the company
- significant increase (from 2 to 8) of branded content campaigns produced within 12 months
- branded content process improvement within the whole media group
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Education
- Digital post-production managementLodz film school (PWSFTviT)2020Digital post-production management
- Master in LawUniversity of Warsaw2015Master in Law
Certifications
- Artificial intelligence & Machine Learning (Including Big Data)Generator Pomysłów2025
- AIDEAS AI Skills Development ProgramGenerator Pomysłów2025