About Keshala
I am a digital marketer with a knack for creating uniquely curated content for any type of business need. My services include working with clients to build a bran identity especially across social media platforms by providing advice on campaigns, reseraching on impactful content ideas, managing content across platforms, managing paid advertising campaigns on social media and Google ads, handling online reputation and customer communications online and also providing detailed reports on performance along with social media insights.
English
Native or bilingual
Sinhala
Native or bilingual
Remote only
Primarily works remotely
Experience
- Ekwa Marketing Pvt LtdSocial Media StrategistSOCIAL NETWORKSMarch 2021 - May 2022 (1 year and 2 months)Ontario, United StatesCoordinated around 130 social media profiles of 28 medical professionals involved in multiple sectors and conducted social media-related activities and campaigns.Researched for suitable content for 20 different categories and coordinated the monthly Social Media banner creation process.Created content for various social media platforms.Generated periodic insight reports along with suggestions customized to each clientCoordinated multiple tasks with a number of different teams in a fast-paced setting.
- Self EmployedEntrepreneurRETAIL (SMALL BUSINESS)June 2019 - June 2021 (2 years)Sri Jayawardanapur, Sri LankaManaged all business activities of a passion project I ran online which is a small retail store solely based on social media. I engaged in sourcing, product design and creation, conducting product/ campaign shoots for social media, managing social media presence, community management and driving in sales, conducting business analysis and performance reviews and making necessary changes, collaborating with similar small businesses and micro-influencers to run exciting campaigns online.
- MAS HoldingsProduct Development InternIMPORT AND EXPORTJuly 2019 - December 2019 (5 months)Colombo, Sri LankaAssisted with arranging 5 customer visits, sourcing and quality assurance for all 5 customer visits.Assisted with the coordination of documents, and packages for over 20 different brands and seasons.Coordinated activities with the merchandising team and suppliers.
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Education
- Bachelor's in Business Management specialized in MarketingSLIIT, Sri Lanka2020Graduated with a First-Class honours and a Weighted GPA of 3.73. Received the Award for Best Performance in the specialization of Marketing Management. Key Modules- Consumer Behaviour, Brand Management, International Marketing, Marketing communications, IT and Mathematics for Business, Law
- Msc in International Marketing ManagementCoventry UniversityKey Modules – Digital Marketing Strategy, Consumer Behaviour, International Brand Management, Marketing Metrics, Global Marketing
Certifications
- Google Search Ads CertificationGoogle2020
- Social Media CertificationHubSpot Academy2021