Description

I'm a strategic growth consultant with 18+ years leading commercial systems at Amazon, Twitch, and Yahoo—now advising founders, scale-ups, and investors on how to turn momentum into durable, scalable growth.

I design growth systems that drive revenue, retention, and profitability without adding complexity. From predictive retention models to GTM frameworks and operating models, I help clients rebuild clarity where scale has outpaced structure.

Selected results:

8x revenue growth across EMEA at Twitch (Amazon), zero team attrition

+37% profit uplift from retention system in premium salon

+31% mobile CVR from full UX and performance strategy redesign

Led commercial pivots in ecommerce, retail media, and B2B catering

I do my best work when growth is fast, systems are creaking, and the next move isn't obvious. That’s where I build clarity, challenge assumptions, and design systems that unlock the next level.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Dial Square Digital
Founder and Principal Consultant
RETAIL (SMALL BUSINESS)
July 2024 - Today (1 year and 11 months)
London, United Kingdom
Built a predictive customer retention framework for a premium salon—lifted profit by 37% by identifying loyalty inflection points and structuring journey interventions.
Increased mobile conversion rate by 31% (total +18%) through CRO diagnosis, UX refinement, and a pivot from ROAS-led to ROI-focused performance strategy.
Repositioned a seasonal e-commerce brand into B2B catering by launching an outbound sales engine, integrating quote automation, and tracking customer acquisition cost-to-value ratios.
Designed a Target Operating Model (TOM) covering loyalty mechanics, stylist utilisation, campaign planning, and operational measurement—used now as the business’s control framework.
Ran strategic workshops to align founders and teams around core value drivers, customer segments, and scaling levers—laying the groundwork for automation and cost discipline.
amazon
Pan EMEA & IX Sales Director (Twitch)
TECH
August 2020 - June 2024 (3 years and 10 months)
London, United Kingdom
Grew EMEA revenue 8x in three years, leading post-acquisition integration and managing cross-country teams with zero team attrition.\
Owned the go-to-market plan for Twitch Ads into Amazon AdTech (APS, TAM)—aligned delivery, pricing, and team structure.
Co-authored S-Team expansion plans for Benelux, Nordics, Turkey, and MENA—identified growth levers and market sequencing.
Created a regional Commercial Strategy Playbook, aligning product, ops, and sales across local and central teams.
Facilitated adoption of Amazon-wide frameworks into Twitch, including forecast models, pipeline hygiene, and goal-setting.
Twitch
International Account Director
TECH
May 2018 - July 2020 (2 years and 2 months)
London, United Kingdom
Grew non-UK revenues by 316% through GTM strategy and partner prioritisation in gaming, health, and media verticals.
Closed Twitch’s first global media deal with LEGO, aligning 20+ local market teams under a single strategy.
Ran full-funnel delivery for GSK’s Corsodyl x Twitch campaign—winner of the Drum Award for Healthcare.
Used portfolio prioritisation and client scoring models to expand business efficiently.
Designed client expansion playbooks to structure new vertical penetration.