Skill set
Industry fields of expertise
Kevin in a few words
I'm a strategic growth consultant with 18+ years leading commercial systems at Amazon, Twitch, and Yahoo—now advising founders, scale-ups, and investors on how to turn momentum into durable, scalable growth.
I design growth systems that drive revenue, retention, and profitability without adding complexity. From predictive retention models to GTM frameworks and operating models, I help clients rebuild clarity where scale has outpaced structure.
Selected results:
8x revenue growth across EMEA at Twitch (Amazon), zero team attrition
+37% profit uplift from retention system in premium salon
+31% mobile CVR from full UX and performance strategy redesign
Led commercial pivots in ecommerce, retail media, and B2B catering
I do my best work when growth is fast, systems are creaking, and the next move isn't obvious. That’s where I build clarity, challenge assumptions, and design systems that unlock the next level.
Experience
- Dial Square DigitalFounder and Principal ConsultantRETAIL (SMALL BUSINESS)July 2024 - Today (10 months)London, United Kingdom
- Built a predictive customer retention framework for a premium salon—lifted profit by 37% by identifying loyalty inflection points and structuring journey interventions.
- Increased mobile conversion rate by 31% (total +18%) through CRO diagnosis, UX refinement, and a pivot from ROAS-led to ROI-focused performance strategy.
- Repositioned a seasonal e-commerce brand into B2B catering by launching an outbound sales engine, integrating quote automation, and tracking customer acquisition cost-to-value ratios.
- Designed a Target Operating Model (TOM) covering loyalty mechanics, stylist utilisation, campaign planning, and operational measurement—used now as the business’s control framework.
- Ran strategic workshops to align founders and teams around core value drivers, customer segments, and scaling levers—laying the groundwork for automation and cost discipline.
- amazonPan EMEA & IX Sales Director (Twitch)TECHAugust 2020 - June 2024 (3 years and 10 months)London, United Kingdom
- Grew EMEA revenue 8x in three years, leading post-acquisition integration and managing cross-country teams with zero team attrition.\
- Owned the go-to-market plan for Twitch Ads into Amazon AdTech (APS, TAM)—aligned delivery, pricing, and team structure.
- Co-authored S-Team expansion plans for Benelux, Nordics, Turkey, and MENA—identified growth levers and market sequencing.
- Created a regional Commercial Strategy Playbook, aligning product, ops, and sales across local and central teams.
- Facilitated adoption of Amazon-wide frameworks into Twitch, including forecast models, pipeline hygiene, and goal-setting.
- TwitchInternational Account DirectorTECHMay 2018 - July 2020 (2 years and 2 months)London, United Kingdom
- Grew non-UK revenues by 316% through GTM strategy and partner prioritisation in gaming, health, and media verticals.
- Closed Twitch’s first global media deal with LEGO, aligning 20+ local market teams under a single strategy.
- Ran full-funnel delivery for GSK’s Corsodyl x Twitch campaign—winner of the Drum Award for Healthcare.
- Used portfolio prioritisation and client scoring models to expand business efficiently.
- Designed client expansion playbooks to structure new vertical penetration.
Recommendations
Education
- BA Hons Media and Cultural StudiesNottingham Trent University2004