Kiren Chumber

Partnering with founders and leadership teams to define category positioning, product narratives, GTM foundations and customer acquisition strategies, translating complex technology into market-ready frameworks, propositions and toolkits.

 Proton: +30% engagement. Defined the product architecture, hierarchy and messaging frameworks, translating complex privacy technologies into customer-first propositions to navigate new market entry and a utility mindset shift.

 ServiceNow: Led enterprise messaging for global sales enablement, translating solutions into clear CVPs, driving sales confidence.

 Distalmotion: Revamped positioning for high-growth MedTech, refining narrative frameworks to support complex B2B buying journeys.

 NXGEN Tech: Built brand identity, commercialisation strategy, vertical CVPs and GTM plans. Delivered market-ready propositions that enabled clear differentiation and targeted growth in priority enterprise sectors.

Principal Strategist to VP, Brand. Led product and change-management comms during a seismic digital transformation. Translated complex enterprise solutions into high-converting sports narratives and sales enablement frameworks for global entertainment markets.

+55% global adoption. Redesigned and launched core sales assets, simplifying complex product capabilities for enterprise sales teams. +32% pipeline. Transformed buyer journeys, messaging ecosystems and cross-sell value propositions, directly driving up-sell revenue. Owned the cross-communication ecosystem spanning: website, portal, webinars, newsletters, metaverse, events and L&D upskill. Designed immersive metaverse and Global Innovation Centre content, accelerating exec-level buyer adoption and hospitality sales. Coordinated Product, Brand, Comms, Creative and Sales across EMEA, Americas and APAC to align priorities for global delivery.

Unified fragmented global marketing operations across 132 associations, establishing governance, brand frameworks and a commercial marketing model that aligned regional teams, strengthened sponsor value and created a consistent fan experience across markets.

+270% sponsor ROI, engineering integrated digital, broadcast, fan experience, and partner activation strategies for elite global sponsors. +166% ticket sales by redesigning fan acquisition strategies, audience segmentation and market-specific campaign execution. Built a global-to-local operating model, enabling governance, planning cadence and cross-market workflows for global continuity. Revamped 20+ global campaigns balancing brand consistency with locally relevant content, cultures and audience behaviours. Directed a junior team of 4, while managing global brand governance across sponsors (Adidas), broadcasters and intl. stakeholders.