Description

"...Kris is unique in that he is multiple strategists in one - He can develop results driven business and Marketing strategies for Clients, communications strategies that harness every tool in the box, unique insights that give a distinctive edge to creativity, and all of this while thinking across an integrated ecosystem that encompasses Brand, Experience, Loyalty, and Commerce." Craig Burleigh, Managing Director - Global Brand Management.

Kris is...

A strategist & consultant with a proven track record in building brands and driving commercial impact through creative comms. I have partnered CMOs and marketing teams on some of the most iconic brands, locally and globally, big and small, in sectors spanning Automotive, FMCG, Fintech, Travel and Telecomms. I helped them wrestle their problems, setting and measuring marketing, brand, CX and comms strategy. I believe in partnering with clients on much more than just communications and latterly I’ve been involved in managing strikes, pandemic response and product development – it only works when it all works.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

The Strategy Kitchen
Consultant
CONSULTING AND AUDITS
April 2023 - Today (3 years and 2 months)
London, United Kingdom
Consulting as "The Strategy Kitchen Ltd" I work with brands, businesses and creative agencies delivering Marketing, brand and creative strategy. Recent projects have included: Growth and portfolio strategy for Hilton Hotels, Marketing strategy, Marketing effectiveness projects for Starbucks, nutrition brand, Science in Sport, National Express
Marketing Marketing Strategy Marketing Effectiveness Brand Strategy Measurement Creative Strategy Marketing and Communications Planning Digital Marketing Media Growth Strategy
The Effectiveness Partnership
Consultant Strategist
CONSULTING AND AUDITS
April 2023 - Today (3 years and 2 months)
London, United Kingdom
I currently spend part of my time as a consultant with The effectiveness partnership. As part of the team there, I train corporate brands in marketing effectiveness and strategy, consult with and train creative agencies in strategy and marketing effectiveness. We also take on direct consulting work from brands and business in and around marketing strategy, marketing effectiveness and marketing communication.
Marketing Marketing and Communications Planning Growth Strategy Brand Strategy Marketing Effectiveness
Nestle, Amex, British Airways @ Ogilvy London.
Global Strategy Partner | WPP Strategy Lead
AVIATION AND AEROSPACE
July 2019 - March 2023 (3 years and 8 months)
London, UK
Nestlé Waters: Responsible for world-wide brand and creative strategy across the San Pellegrino product portfolio.

British Airways & IAG group: I led strategy for Team Horizon – functioning as an independent agency drawn from 5 WPP companies, we delivered the full range of marketing, creative and consultancy services from brand to loyalty, digital and full media planning and buying.

During both strikes and the pandemic, I partnered the CMO through the toughest commercial period in living memory to deliver a brand and communications strategy to safeguarding BA’s survival.

BA Amex & IAG Loyalty: Consulting to the COO & CMO of IAG loyalty on the future of loyalty for the IAG group, their direct-to-consumer strategy and finance brands.

- I led the relaunch of the BA Amex card which achieved +22% growth year on year for the
business in a stagnant market.

- I led the development and launch of the new BA Mastercard; from product development,
through to positioning, identity and the launch campaign, beating penetration targets
by 6%.
Strategic planning Branding Communication Communication strategy Advertising Digital communication Marketing Strategy