Description

I’m a commercial growth and demand marketing leader with 11+ years’ experience across B2B tech and adtech. I specialise in turning marketing activity into measurable pipeline and revenue, and I work with founder-led and growth-stage businesses on a fractional or project basis where outcomes matter.

I have 11+ years’ experience delivering growth, demand and go-to-market execution across B2B technology, adtech and media businesses in the UK, GCC, West Africa and EMEA. My work focuses on deployable execution stepping into scaling or underperforming environments to fix marketing-to-sales handover, build demand engines, and deliver measurable results within short timeframes (typically 60–90 days).

I’ve led integrated demand, ABM, field and partner marketing programmes that have delivered $68.5M+ influenced pipeline, $20M+ closed-won revenue, 4.5x ROI on six-figure budgets, and a 32% uplift in MQL→SQL conversion.

I work best with founder-led and SME businesses that need senior marketing capability without a full-time hire where speed, accountability and commercial impact are prioritised over titles. Engagements are typically fractional (1–2 days per week) or short-term execution projects with clear outcomes.

🛠 Platforms & Tools I Work With:

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CRITEO
Head of UK Marketing - Regional Lead
DIGITAL AND IT
July 2024 - Today (1 year and 11 months)
Duties: Own full UK marketing strategy, planning, and execution, leading multi-channel campaigns across digital, events, and partner marketing to drive awareness, demand generation, and pipeline growth.

Responsibilities:

• Own B2B marketing strategy driving $68.5 M pipeline / $20.2 M closed revenue.
• Deliver integrated multi-channel campaigns (spanning paid, ABM, content & events) executing owned-and-operated webinars, events, dinners, round tables, and educational networking breakfasts including leading the end-to-end delivery of Criteo’s Commerce Media Summit, positioned as a premier industry gathering for top brands, agencies, and partners achieving 300 attendees (up from 70% the previous year), 179 qualified leads, and generated $4.8M in marketing-influenced pipeline with $2.2M in closed-won revenue.