Lara Pawade

Newton Venture Program has an explicit mission to increase diversity and representation through training programs across the global innovation ecosystem: VCs, LPs, angels, accelerators, and tech transfer officers worldwide. My main objective was to increase Newton's visibility amongst potential customers and venture ecosystem stakeholders. My primary duties included: Partnerships and ecosystem growth: established a network of community partners, increasing partner pipeline by 30 to 100 (233%) organisations, covering VC, TTOs, LPs, EDI startups etc Owned all paid and organic channels, including

- Newsletters (consistent open rate 45-80%, newsletter sign-ups increased by 90%)

- Social media accounts, growing Twitter following by 77%, LinkedIn following by 285%)

- Website redesigns and builds, plus all website copy

- Creating our distinct brand image and assets for marketing

- Paid ads increasing awareness campaigns, re-targeting ads and CTC companions across Linkedin & Instagram to promote programs & events

- Building our content strategy based on SEO key works, customer profiles & needs and cohort materials, such as articles, interviews & upcoming Beahurst report

- Owned online and offline events to fit into our product roadmap & strategy

-Cohort admissions, Program Design and Delivery: I owned admission cycles on Beapplied, most importantly reviewing and monitoring admissions data to ensure cohorts of at least 50% of people from overlooked backgrounds. Following cohorts' finalisation, I focused on feedback collection and analysis to inform program changes

- As EDI lead, I frequently reviewed internal and external practices to reflect our values and stay mission-oriented. My most impactful change was introducing our Allyship modules, which included speaker & faculty sourcing, module planning and moderating panels

- Point of contact for PR

- Ran £600k P&L (revenue from startup/scale up business) - coordinating sales, marketing and account management

- Hit ambitious targets through the pandemic: 76% growth from 2019

- Created annual targets from opportunity sizing and subsequent quarterly action plans to deliver and report on these results

- Led on content strategy and creation, working with marketing

- Continued previous responsibilities in B2B sales and have onboarded 50 new startups and scale ups since November 2019

The (ex) Consultant & Freelance Community. Used globally by 50,000+ members and 3,900+ employers. Movemeon provides online career exploration and hiring across start-ups, consultancies, corporates and PE/VC. We also deliver insights & hold regular events for our members: (ex)Consultant & Freelancers. Growth Manager

- Managed 200+ current clients across various industries

- Onboarded 94 new companies from inbound leads and outreach

- Implemented and optimised various sales processes for the company including leads / outreach process, streamlining CRM use (pipedrive), post hiring process and inbound enquiries