Description

A CRM and digital marketing professional, with over 5 years of experience managing communications planning, customer retention and lifecycle optimisation. I take a data-driven and customer-centric approach to campaign and flow creation to maximise business opportunities.

I'm curious and collaborative, organised and results-driven.

Languages

English
Native or bilingual
French
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Advantage Travel Partnership
Marketing Executive
TRAVEL AND TOURISM
March 2022 - March 2023 (1 year)
London, United Kingdom
Managed end-to-end execution of B2B and B2C email campaigns, including segmentation, setup, testing, scheduling, and performance optimisation.
Analysed CRM and campaign performance data to identify drop-off points and optimise open rates, CTR, and revenue impact.
Collaborated cross-functionally with brand partners and stakeholders to align messaging with commercial objectives and growth targets.
Maintained GDPR-compliant database structures to support accurate targeting and reporting.
Created and managed multi-platform content (newsletters, blog articles, social copy) tailored to audience insights and campaign goals.
CRM Email marketing Social media Reporting
Hidden Travel Group (Solos Holidays, Long Travel and Completely Croatia)
Marketing Executive
TRAVEL AND TOURISM
January 2020 - March 2021 (1 year and 2 months)
London, United Kingdom
Designed, tested, and launched automated email campaigns, using performance data to refine workflows.
Audited and rewrote website content to align with SEO best practices and improve conversion metrics.
Interpreted Google Analytics and CRM data to guide copy strategy and campaign development.
Produced content across multiple touchpoints: product pages, blog posts, social media, and newsletters.
Worked on CRO project to streamline customer journeys and improve enquiry-to-booking ratios.
CRM Email marketing Marketing Automation SEO Customer Journey
Tucan Travel
CRM Executive
TRAVEL AND TOURISM
November 2017 - September 2019 (1 year and 10 months)
London, United Kingdom
Developed and maintained CRM-driven content strategies, including lead nurturing, cart abandonment and onboarding campaigns.
Built segmented audience strategies to improve targeting efficiency and increase enquiry-to-booking conversion.
Conducted A/B testing and performance analysis to improve messaging clarity and visual effectiveness.
Created post-campaign reports summarising performance metrics and key insights for stakeholder review.
Supported content delivery across both digital and print (brochures, email, web), aligned with behavioural data and customer journeys.
Customer Loyalty/ Retention CRM Email marketing automation Reporting

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Postgraduate Diploma
University of the Arts, London College of Communication
2010
Postgraduate Diploma
BA
King's College London
2009
BA

Laura Doubleday

CRM Executive

About Laura

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