Description

Are you looking to expand your brand's reach and engage with your target audience? Look no further! I am a dedicated and innovative brand builder and strategist.

With a strong background in developing marketing strategies and leading teams, I excel at crafting compelling narratives and creating impactful campaigns that resonate with audiences. I have built brands across various platforms by leveraging my social media expertise, content development, and digital expertise.

Here's how I can make a difference for your organisation:

🚀 Audience Growth: I have a proven track record of expanding audiences and driving organic and paid growth through data-driven insights and audience segmentation. Understanding your target market allows me to identify the most effective channels and tactics to reach and engage with them.

💡 Strategic Content Creation: I am passionate about creating high-quality, valuable content that captivates audiences and sparks meaningful conversations. Whether it's blog posts, social media campaigns, TVCs or multimedia content, I know how to craft messages that resonate and drive action.

🌟 Community Building: Building solid and loyal communities is part of my approach. I foster genuine connections, facilitate discussions, and encourage user-generated content to create vibrant and inclusive spaces where your audience feels valued and heard.

📊 Analytics and Optimisation: I thrive on data-driven decision-making. I continuously optimise strategies and campaigns to ensure maximum impact and ROI by monitoring and analysing key performance indicators. I am well-versed in various analytics tools and platforms to measure success and identify areas for improvement.

Let's collaborate. Contact me to discuss how I can enhance your brand's presence, cultivate meaningful connections, and drive tangible results.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km), Leeds (up to 10km), Leeds (up to 10km), Manchester (up to 10km)

Storythings
Content Strategist
March 2023 - May 2023 (2 months)
United Kingdom
As the social strategy expert, I worked with clients to understand their challenges, then use research and insights to determine the role of social media, including channels, content formats, content pillars, use of Influencers, paid, owned and earned planning
We Are Social
Freelance Content Strategist
November 2022 - February 2023 (3 months)
London, England, United Kingdom
Developed global content strategy for Meta to be used on the Brand portal by all Marketers. This involved stakeholder interviews, process mapping, content principles, social media guidelines, comms touchpoints mapping.
giffgaff
Head of Purpose and Comms
September 2021 - July 2022 (10 months)
Pedal Anywhere, Seattle, WA, USA
Led the brand purpose strategy for a Telco with 4 million customers, involving creating a sustainability and social impact strategy, revising brand positioning, setting net zero goals and science-based targets, and creating and implementing a governance framework.
Directed marketing strategies to increase the acquisition of mobile customers and handset sales, generating 77% YoY growth in refurbished handset sales.
Increased organic traffic by 26% in one quarter by executing a content strategy focused on SEO relevance and keywords.
Reached an additional 7 million people versus plan through the campaign and strategic partnership management with Global Media.
Proud member of the B Corp team. giffgaff became a B Corp in 2023 after submission in 2022.