About Lee
I help businesses and organisations bring their ideas to life through branding, websites, and design that work. With over 13 years of experience, I combine creative direction and hands-on design to deliver work that’s both beautiful and strategic.
What sets me apart is my ability to simplify complex ideas into clear, engaging visuals that connect with the right people — whether that’s a brand identity, a website built to convert, or design assets like annual reports, presentations, and campaigns.
I work with everyone from startups ready to make their mark to established organisations looking for a fresh perspective, always with the goal of helping them stand out and grow.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Studio BergmanFounding CreativeJuly 2025 - Today (11 months)Surrey, UKWhat I do:• Build brand identities that give businesses clarity, confidence, and consistency.• Design and develop websites (Webflow, Squarespace, Shopify) that work as hard as they look.• Partner with clients as a trusted co-pilot, offering creative consulting and practical strategy.• content and that brands with their
- Fundamental MediaHead of DesignApril 2023 - July 2025 (2 years and 3 months)London, UK• Spearheaded the development of sub-brands, crafting comprehensive brand guidelines and templates to ensure consistency and scalability.• Designed and produced high-impact pitch decks for client proposals, enhancing clarity, storytelling, and brand alignment.• Established and enforced branding standards across all touchpoints, safeguarding visual and strategic consistency.• Led the planning, execution, and post-production of video projects, driving engaging storytelling through motion and narrative.• Designed digital banners in Adobe XD and Figma, meticulously aligning with client brand guidelines and specifications.• Played a key leadership role in shaping the in-house agency's vision, structure, and creative direction—partnering with senior stakeholders to elevate the team's capabilities.• Developed and executed bold, strategic, and high-quality creative concepts that strengthened brand presence and market positioning.• Partnered with cross-functional teams and external collaborators to launch globally resonant, integrated campaigns.
- Well PharmacySenior Digital DesignerApril 2022 - April 2023 (1 year)Greater Manchester, UK• Built and maintained the e-commerce part of the website,• Led and developed a team of UI/UX designers,• Created wireframes and designs for the online patient experience,• Project managed and worked with the development team in India to build the new website.• Supported two PR companies with their client's creative objectives,• Built website and maintained the client websites for NeoBrokers,• Created a space for local freelancers and creatives,• Collaborated with a branding agency to launch OOH marketing campaign,• Created Pitch Decks for local and international startups,• Built and maintained a handful of client relationships.
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Education
- DiplomaConcept Interactive2009Diploma
- Norman Henshilwood High School2006