Lena Sychenko

Strategic, results-driven B2B marketing professional with extensive experience in business development, marketing, and sales across SaaS, tech, and data-driven industries. Proven track record of driving growth through innovative go-to-market strategies, cross-functional leadership, and account-based marketing. Skilled in building high-performance teams, redefining brand positioning, and leading full-funnel marketing — from product to customer marketing. Passionate about delivering measurable business outcomes and fostering alignment across marketing, sales, and partnerships.

Key Expertise:

• Go-To-Market Strategy: Developing and executing comprehensive GTM strategies that align with business objectives and market demands.

• Growth Marketing: Implementing data-driven marketing initiatives to drive customer acquisition, engagement, and retention.

• Brand Positioning: Redefining brand identity to resonate with target audiences and enhance market presence.

• Team Leadership: Building and mentoring cross-functional teams to achieve strategic goals and foster a culture of excellence.

• Cross-Team Initiatives & Business Development: Proven track record of leading and aligning cross-functional initiatives across marketing, sales, partnerships, and product teams to achieve unified business outcomes. Strong hands-on experience in business development, sales, and partnership building — ensuring marketing efforts are fully integrated with revenue-generating activities.

• Full-Funnel Marketing: Expertise in driving marketing strategies across the entire funnel — from top-of-funnel awareness to conversion and retention. Proficient in product marketing, customer marketing, and content marketing to ensure consistent messaging and engagement across all touchpoints.