About Lucy
I’m a results-driven events and marketing professional with over 15 years’ experience delivering high-impact brand experiences for industry-leading organisations. My background spans product launches, catwalk shows, sporting events, awards ceremonies, large-scale exhibitions, roadshows, conferences, business presentations, and exclusive networking receptions; each designed to captivate audiences and elevate brand visibility.
I support brands and agencies with end-to-end event delivery, from shaping the strategy to managing logistics, suppliers, stakeholders and budgets, through to on-site leadership and post-event reporting. I’m calm under pressure, highly organised and collaborative, with a strong focus on clear communication and tidy timelines so projects stay on track.
My work has included attendee acquisition, C-level engagement, partnerships, B2B marketing, content development and digital campaigns. I enjoy blending creativity with data-led thinking to make sure every event has purpose, measurable outcomes and a strong guest experience.
I’ve worked across global teams, remote contributors and complex stakeholder groups, and I’m comfortable taking ownership of the detail while keeping the wider goals in sight. Above all, I believe the best events feel effortless, even when a huge amount of planning sits behind them, and leave people feeling connected, inspired and engaged.
If you need someone who can quietly take control of delivery, keep communication simple, and ensure the day runs smoothly from set-up to close, I’d love to help.
English
Native or bilingual
Can work on-site
Hove (up to 50km)
Experience
- NetcompanyUK Business Events LeadTECHMay 2025 - Today (1 year and 1 month)London, United Kingdom
- Spearheading the events stratgegy and excutution for an annual programme of executive briefings, exhibitions, speaking opportunities and roundtables
- Attendance: 1,280 across 16 events
- Marketing budget: £500,000 (events programme)
- Revenue: non-ticketed; pipeline influenced approx. £3.1m.
- Leading the strategic development and delivery of business events across the UK public and private sectors, showcasing Netcompany's strengths in AI, border transformation, digital infrastructure, and citizen-facing services.
- Built and delivered an annual, multi-sector events calendar and executed 16 events (exhibitions, briefings, roundtables, roadshows, conferences), placing Netcompany on the right platforms and securing targeted speaking opportunities; 100% on time and 98% on budget.
- Set up a clear Notion events project management system and onboarded GTM Sector Leads: briefs, timelines, budgets, supplier SLAs, stakeholder lists and post-event actions, and linked to the CRM so invites, attendance and follow-ups are tracked end-to-end.
- Grew audiences to 1,280 total attendees (avg. 80 per briefing and 20 per roundtable) with 22% C-suite and 68% target-account attendance; post-event satisfaction 4.7/5.
- Worked with sales, PPMs, and sector leads to secure 64 executive meetings and influence £3.1m in qualified pipeline, with clear follow-up and ownership.
- Partnered with the Danish Embassy and UK government bodies to run high-level briefings and C-suite engagements, curated and prepared speakers for fireside chats and roundtables.
- Put a consistent event strategy and simple reporting rhythm in place for each GTM lead (weekly dashboards and post-event notes from invite to pipeline), lifting RSVP-to-attendance by 12 points and raising the email click-through rate to 3.9%.
- TM Forum Telecommunications AssociationEvents Marketing LeadTELECOMMUNICATIONSMarch 2022 - February 2025 (2 years and 11 months)London, United Kingdom
- Marketing budget $500,000
- Revenue: approx. $9.2m.
- Oversaw large-scale events in Copenhagen, Dallas, and Bangkok (5,000+ attendees), managing on-site branding, vendor negotiations, contract oversight, staffing, and communication with internal sales teams.
- DTW24-Ignite, delivered within 9 months, resulting in a 10% increase in event attendees and a 21% increase in communications service providers, ultimately strengthening the company's position in the market and increasing brand awareness.
- Rebranded and delivered DTW-Ignite 2023, resulting in a 20% increase in delegates, and a 25% increase in communications service providers, and over $750,000 in delegate revenue. This made it the second most commercially successful event in its history.
- Drove a 30% uplift in CSPs, a 15% increase in delegates, and over $500,000 in delegate revenue, solidifying DTW Asia's position in the Asian market after the pandemic.
- Orchestrated high-profile CEO thought leadership initiatives at premier global events, collaborating with senior executives to refine the brand narrative and bolster overall market leadership.
- Launched and rebranded DTW US and Asia events, creating the Innovate series in line with the overarching business strategy for member acquisition in those regions.
- Introduced Asia Tour roadshows in Tokyo, Jakarta, Beijing, and Bangkok, coordinating logistics and unifying cross-regional teams to exceed delegate targets by 10%.
- Achieved an increase of over $1 million in exhibition sales revenue per event YoY due to the introduction of focused lead-gen marketing campaigns.
- Implemented improved registration platforms and data hygiene processes, enhancing segmentation accuracy and elevating engagement throughout the funnel.
- Managed a Senior Events Marketing Manager, a Head of Content Marketing, and a Digital Marketing Manager.
- Full budget and P&L responsibility.
- dmg eventsHead of MarketingENERGY AND UTILITIESJanuary 2021 - October 2022 (1 year and 9 months)London, UK
- 50,000 visitors; 4,000 delegates £800,000 approx.
- Introduced lead-nurturing strategies resulting in an 18% increase in exhibitor conversion rates for Gastech (50,000 attendees and 4,000 delegates), optimising marketing spend and maximising ROI for the entire portfolio.
- Managed and optimised relationships with creative designers, website developers, media, data houses, printers, and mailing houses, resulting in a 15% cost reduction and improved marketing outcomes.
- Boosted app downloads by 30% with targeted digital campaigns, leading to increased user engagement and delegate conversion.
- Partnered with internal marketing operations to track lead pipelines post-show, enabling strategic follow-up and more accurate ROI reporting.
- Spearheaded exclusive networking receptions, C-suite roundtables under Chatham House Rule, and the Ten100 VIP club, creating high-value executive engagement platforms and strengthening brand credibility.
- Cultivated partnerships with 20+ media outlets, including CNBC and the Wall Street Journal, leading to an 18% rise in event coverage, elevating brand exposure and attracting new audiences in Milan and Dubai.
- Executed data planning and development, resulting in a marked improvement in customer segmentation accuracy. Enhanced targeting and personalised marketing efforts.
- Worked with the Event Sponsorship team to identify product development, sponsorship and branding opportunities that delivered new customers and visitor groups.
- Developed and executed training programmes that improved the team's understanding of the latest marketing trends. Enhanced team's performance and innovation.
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Education
- BA (Hons) degreeUniversity of the Arts London (UAL), Camberwell College of Art and DesignBA (Hons) degree
- CAM Marketing and Public Relations DiplomaCommunication Advertising and Marketing Foundation.CAM Marketing and Public Relations Diploma