Description

I'm a customer growth consultant who helps businesses unlock more value from the customers they already have.

Over the last 20 years I've led growth, subscriptions, customer strategy and commercial transformation across publishing, media and digital businesses, managing portfolios worth more than £50m in recurring revenue.

Through Lifecycle Studio, I work with leadership teams to diagnose growth constraints, redesign customer journeys, strengthen commercial strategy and accelerate customer lifetime value. My work spans commercial audits, subscription strategy, pricing, retention, CRM, AI-enabled customer experiences and organisational design.

Whether supporting a private equity portfolio company, a scaling SaaS business or an established enterprise, my approach is simple: understand where growth is leaking, build a practical strategy, and help teams deliver measurable commercial results.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km), Nottingham (up to 50km)

LIFECYCLE STUDIO
FOUNDER
January 2026 - Today (7 months)
• • Advised leadership teams on growth strategy, customer engagement, proposition development and commercial transformation.
• • Led the customer proposition and growth strategy for Alamy's creator platform, defining target audiences, customer needs, value propositions, pricing models and go to-market approach.
• • Developed an AI-informed customer and proposition strategy, combining behavioural insight, market analysis and creator trends to identify future growth opportunities.
• • Evaluated the impact of generative AI on creator behaviour, content discovery and customer expectations, translating market shifts into product, proposition and growth recommendations.
• • Built customer-centric operating models aligning Product, Marketing, Data and Commercial teams around growth objectives.
• • Designed experimentation frameworks that improved customer understanding, engagement and commercial performance.
Commercial strategy Customer Lifecycle Customer Journey proposition development subscriptions
DC THOMSON
CUSTOMER TRADING DIRECTOR
January 2025 - December 2025 (11 months)
Responsible for customer strategy, audience growth, proposition development, customer value and lifecycle performance across UK and international markets.
• • 25% revenue growth across news portfolio
• • 23% revenue growth across energy brands
• • 10% revenue growth for Stylist
• • 5% revenue growth for Findmypast
DC THOMSON
HEAD OF SUBSCRIPTIONS & MEMBERSHIPS
September 2022 - December 2024 (2 years and 3 months)
• • Delivered 15% YoY digital revenue growth and 45% digital volume growth.
• • Led a 70-person team spanning CRM, Customer Experience, Acquisition, Design, Digital and Data.
• • Developed customer segmentation and engagement strategies rooted in behavioural insight.
• • Introduced testing and optimisation frameworks across onboarding, lifecycle and retention journeys.
• • Led proposition and pricing innovation that strengthened customer value and retention.
• • Delivered insight-led reporting and strategic recommendations to Executive leadership teams.
• • Built customer-centric operating models aligned around engagement, retention and commercial growth.