Description

I build and optimize Shopify stores that convert — for growth-stage brands that need more than a developer.

With 5+ years delivering Shopify projects for startups and established e-commerce brands, I work at the intersection of technical architecture, conversion optimization, and intelligent automation. My clients don't just get a working store — they get a commercial system built to generate revenue.

What I deliver:

Shopify & Shopify Plus development — Custom theme builds, app integrations, headless architecture, performance optimization, and full-cycle store launches.
Conversion Rate Optimization (CRO) — Audit-driven improvements to product pages, checkout flows, and UX that directly increase revenue per visitor.
API & Systems Integration — Connecting Shopify to ERPs, CRMs, payment gateways, logistics platforms, and third-party tools with clean, scalable architecture.
AI Workflow Automation — Building intelligent automation flows that reduce manual operations, improve customer experience, and scale without adding overhead.
E-Commerce Strategy — From launch planning to post-scale audits, I help brands identify the highest-leverage improvements and execute them with precision.

I work with brands in Spain, the EU, and North America. I operate in English and Spanish, deliver on schedule, and maintain direct, professional communication throughout every engagement.

If you're building, scaling, or optimizing a Shopify store — let's talk.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Currys
Website Development - Full Contract
RETAIL (LARGE RETAILERS)
June 2024 - December 2024 (6 months)
London, United Kingdom
Delivered end-to-end e-commerce development for Currys PC World, combining Shopify architecture, technical SEO, and advanced analytics to drive measurable growth in traffic, search visibility, and conversions.

Shopify development: Built and optimized core platform architecture for scalability and speed
Technical SEO: Conducted audits, improved site structure, schema markup, and page-speed performance to boost search visibility
GA4 & GTM implementation: Configured custom event tracking, conversion funnels, and cross-domain measurement for accurate digital analytics and performance tracking
UX/UI & CRO: Redesigned navigation, filtering, and checkout flow to improve product discovery and conversion rate optimization
Multi-channel marketing support: Integrated tracking across paid and organic channels for consistent attribution
Results: Double-digit organic traffic growth and measurable conversion rate uplift through continuous testing and data-driven iteration

Bridged engineering, analytics, and marketing to deliver a scalable, search-optimized retail platform aligned with business KPIs.
Shopify Plus UI/UX Design Shopify SEO Google Analytics
Dunelm
Custom Analytics and UX Enhancement - Full Contract
RETAIL (LARGE RETAILERS)
October 2024 - December 2024 (2 months)
Syston, United Kingdom
Redesigned web interfaces and implemented advanced GTM event tracking for Dunelm's custom CMS platform, strengthening user journey, site performance, and conversion rate optimization (CRO) across desktop and mobile.

UX/UI redesign: Rebuilt key interface components to improve navigation, product discovery, and mobile responsiveness
GTM event tracking: Configured granular event tracking and custom triggers for accurate user behavior analysis
GA4 implementation: Integrated GA4 for unified digital analytics and performance tracking across the customer journey
CRO tooling: Deployed conversion rate optimization tools and A/B testing frameworks to identify friction points
Mobile optimization: Enhanced site speed and responsiveness for mobile-first user experience
Results: Measurable improvement in user engagement metrics and conversion performance through data-backed UX refinements

Combined technical analytics implementation with hands-on UX/UI design to deliver a faster, more intuitive, and conversion-focused shopping experience.
CRO UI/UX Design Google Analytics Google Tag Manager Shopify
Sklum
Multichannel Analytics & E-Commerce - Full Contract
RETAIL (LARGE RETAILERS)
January 2025 - June 2025 (5 months)
Valencia, Spain
Led multi-market analytics strategy and storefront development for Sklum's WooCommerce platform, enhancing the data layer and scaling advanced remarketing setups to support international growth.

Storefront development: Implemented WooCommerce updates to improve site functionality and product discovery
Multichannel marketing strategy: Designed and executed analytics frameworks across multiple markets and languages
Data layer enhancement: Restructured the data layer for accurate, scalable tracking across channels
GTM & GA4 deployment: Configured Google Tag Manager and GA4 for consistent cross-market digital analytics and performance tracking
Remarketing management: Built and managed advanced remarketing campaigns to drive retargeting efficiency and revenue growth
Results: Improved cross-market tracking accuracy and stronger remarketing ROI through data-driven campaign optimization

Delivered a scalable e-commerce and analytics infrastructure built to support multi-market expansion and sustained performance growth.
Google Tag Manager Google Analytics WooCommerce Web development Content marketing