Mark Bowden

•Led UK operations for B1 Recordings/ Sony UK, managing cross-functional teams of up to 80 across Creative, Radio, Digital, Sync, Distribution and International

•Oversaw artist development, collaborating with managers, producers, and creatives to ensure releases met both artistic and market objectives, including A&R guidance across production work, streaming performance, and market positioning.

•Worked directly with artists and management as a senior and hands-on partner, ensuring artist needs, priorities, and long-term interests were championed across marketing, operations, and commercial teams.

•Designed and executed brand strategies for artists, aligning creative vision with commercial and digital goals across release cycles, live events, and streaming platforms.

•Leveraged streaming, audience, and platform data to drive measurable growth across global campaigns.

•Built repeatable campaign frameworks across streaming, social, and release strategy, driving consistent growth across global markets.

•Introduced AI-driven audience insight and campaign planning frameworks, improving targeting, content strategy, and decision-making across global campaigns.

•Directed marketing campaigns for international artists, including social media, digital ads (Meta, TikTok, Google Ads), content creation, and fan activations across global markets.

•Improved artist retention, campaign performance, and cross-platform growth across a global roster.

•Managed campaign budgets and P&Ls, optimising spend to maximise ROI while maintaining creative impact.

•Acted as a strategic liaison with labels, DSPs, and PR agencies, ensuring campaigns were cohesive across digital, physical, and live channels.

•Developed, coached, and led teams to deliver high-impact campaigns on schedule and within budget, fostering collaboration and professional growth.

•Negotiated and oversaw contracts and P&L for UK signings to ensure commercial success and sustainable growth from £10k to £100k+

• • National Radio Plugger for Toolroom, achieving their first ever Radio 1 daytime playlisted track with Weiss 'Feel My Needs' (UK Platinum)

• • National Radio plugger for Joel Corry, including UK Top 10 'Sorry' (x2 Platinum)

• • Artist Management & Career Strategy for Roger Sanchez, WAWA, Patrick Hagenaar, & Maze & Masters

• • Developed and executed comprehensive campaigns that contributed to the success of top-charting singles and albums.

• • Cultivated strong relationships with clients, artists, and producers, ensuring tailored solutions that exceeded expectations.

• • Worked directly with A&Rs to devise remix packages for A list artists including Kylie Minogue

• • Enhanced operational efficiency by implementing innovative practices, such as creating the first DJ digital promo platform by a major promo company to adapt from physical to digital, leading to increased client & DJ satisfaction and retention.

• • Headhunted by Managing Director to help rebuild the company.

• • Major & independent label clients included Universal, Atlantic, Sony, Warners, Ministry Of Sound, Sony, Spinnin, Defected, Spinnin, Positiva, & Ultra Music.

• • Led the company's position in being the first dance music club promo PR company to move into digital

• • Worked with developers to upgrade & maintain the company's software & music delivery platform, as well as Radio & A List DJ database

• • Evolved the company Internationally by sourcing, qualifying and engaging new campaign opportunities outside of the UK, as well as expanding into international dance radio, including retainers.

• • Successfully developed the creation of Hyperactive Ibiza, an Ibiza focussed DJ promo service which helped break many of the biggest club records in Ibiza. This later expanded to become Hyperactive Resorts to include Marbella & Croatia. This venture created many PR jobs during the summer months.

• • Helped create, lead, and delivered successful short, medium, and long term sales & marketing strategies for UK & International major label priority campaigns + Managed and developed the production team WAWA for 10 years achieving a number of successes including remixes for Kylie Minogue, Beyonce, & Jason Derulo.