About Martina
Curious, committed, and detail-oriented, I am passionate about storytelling, language, and the impact of great publishing. With a strong background in copywriting, editing, and SEO, I produce engaging content and optimise websites with both creativity and precision. I value knowledge as power and am particularly drawn to great fiction, memoir, and travel writing — stories that expand horizons. I bring a positive and collaborative spirit to every project, aiming to contribute to organisations that champion meaningful narratives and lasting impact.
Italian
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
London (up to 50km)
Experience
- HiiGuruContent Strategist and CopywriterNovember 2023 - Today (2 years and 7 months)London, UK• Editorial Project Management and Quality Control: Led end-to-end content workflows, overseeing editorial calendars, production processes, and stakeholder coordination to ensure timely execution and high-quality output.• Multi-Channel Content Strategy and Optimisation: Managed content development across print and digital platforms, ensuring consistency, accuracy, and adherence to editorial guidelines and tone of voice.• Publishing and Marketing Integration: Planned and executed email marketing campaigns with A/B testing, optimising audience engagement and supporting content distribution strategies.• Social Media and Audience Engagement: Developed and scheduled content across multiple platforms, enhancing brand presence and fostering reader engagement through targeted messaging.• Workflow Efficiency and Data-Driven Insights: Implemented AI and project management tools to streamline editorial processes, improve team productivity, and deliver performance reports with actionable insights for strategic decision-making.Achievements• SEO and Content Strategy: Optimised blog content using targeted keywords, contributing to increase the organic traffic and improving the website's Google ranking to the first results page.• Editorial Project Management: Conceptualised, designed, and produced an A6 printed guide on Canva for a major Home Design event in London, overseeing research, layout, and content development.Martina Capraro
- SECRET ESCAPESSenior Content EditorFebruary 2018 - April 2023 (5 years and 2 months)London, UK• Editorial Project Management: Managed production, editing, and publishing of 30+ products weekly, ensuring high quality and timely delivery.• SEO and Web Optimisation: Improved website visibility and user experience by managing filter pages using Google Search Console.• Cross-functional Collaboration and Process Improvement: Streamlined editorial workflows, improving efficiency and fostering collaboration across marketing, design, and customer service teams.Achievements• POC for The Escapist Magazine: Managed content planning and production, ensuring alignment with Italian market preferences and increasing reader engagement.• Machine Translation Training: Led the implementation of machine translation for various languages, improving efficiency and allowing the team to focus on more creative tasks.
- SHEERLUXEEditorial InternNovember 2017 - February 2018 (3 months)London, UK• Content Editing and Proofreading: Provided editorial support, ensuring accuracy and consistency.
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Education
- Course in EditingbellevilleCourse in Editing
- BA (Hons) in English Literature and Creative WritingThe Open University2024BA (Hons) in English Literature and Creative Writing