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Matthew BaddeleyMB

Matthew Baddeley

Freelance. Senior Visual Merchandising Manager

£400/day
London, GB
15+ years

Average response time: 1 hour

About Matthew

I am an innovative and commercially successful visual merchandising expert 20 years of senior management experience. Highly accomplished in leading, developing and executing commercial Visual Merchandising strategies, guidelines, and campaigns for UK and Global retailers. I am passionateand dedicated in elevating store brand experience in cultivating and leading head office and regional teams to excite and inspire the customers
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • CONTRACT UK
    Senior Visual Merchandising Manager and Consultant
    January 2020 - Today (6 years and 5 months)
    Maison de quartier Eldo & Europe, French Guiana
  • HOOPERS. Luxury Department Stores.
    Visual Merchandising and Project Manager
    January 2017 - January 2019 (2 years)
  • Store turnover 100m (AVG). IKEA
    Communications & Interior Design Manager
    January 2015 - January 2016 (1 year)
    Directed & facilitated store VM strategy: aligning stores primary market analytics and business plan strategy to the UK and global targets to propel sales
    • Influenced senior stakeholders, building relationships and shared knowledge in multiple stores, visits, and commercial reviews
    • Assessed and signed off project proposals, concept trials, store refits to business plan objectives, project viabilities and budgets
    • Directed VM and interior design projects, refits, concept layouts, trials and launches to presenting results to project rollout
    • Steered product space planning, optimising store and department CAD layouts, sales opportunities, and handling profit efficiency

    Achievements
    Supporting Assessing Manager for yearly business plan alignment assessments for COMMIN (Verifying stores business plan delivery and KPI sign off) Propelled COMMIN project budget savings of 10% through internal / external contract negotiations, WOW assessments and exceeding project timelines
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Education

  • MA. Design (Industrial Product design) Ceramics
    Staffordshire University
    2002

Skill set (8)

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