Megan Roberts

Responsible for defining Hotel Chocolat's brand voice and establishing and running the global press office, including crisis management and media training. Reporting directly to the CEO, I built a high-performing communications department from the ground up, regularly delivering world-class press coverage and driving stratospheric brand growth. Led global evolution of PR strategy & brand voice (e.g. naming architecture/ strap-lines/campaign assets), ensuring cohesion with international markets - Scandinavia, Japan, US and Saint Lucia. Created a cross-functional department, expanding the press office to include strategic storytellers/content creators - providing editorial vision and direction from a central UK hub whilst sculpting a distinctive global luxury lifestyle brand. Hosted and curated high-profile brand launches in London, Denmark, Amsterdam, New York, Tokyo and Saint Lucia. Worked closely with Green Tropics (a Ghanaian cocoa farming NGO), to empower farming communities and improve their socio-economic well-being. Evolved the dynamic 'Hotel Chocolat personality' - deftly articulating a brand identity that fostered powerful emotional connections with press and consumers, driving loyalty and desirability. Produced documentaries with the BBC (2018 and 2019), filming in London, New York & Saint Lucia with ultimate project responsibility. Developed internal and external communications plans aligned with holistic long-term marketing plans and budgets. Worked on 2016 brand IPO and subsequent media responsibilities as listed company.