Michelle Soper-Dyer

If you're a B2B tech company that needs senior marketing leadership without the cost of a full-time hire, I'm the person you're looking for.

I specialise in building demand engines, owning pipeline, and delivering full-remit marketing strategy and execution for Series A to Series C companies.

I work across demand generation, ABM, brand positioning, GTM strategy, events, content and web and I execute as well as strategise. Same person, start to finish. No handoff, no junior team left to figure it out.

What sets me apart is a track record of building marketing functions from scratch that actually generate revenue. As the first EMEA marketing hire at Signavio, I drove 12x MQL growth and £4M in quarterly pipeline, contributing to a $1.2B SAP acquisition.

I've since led global demand generation at Imagination Technologies and EMEA marketing at H2O.AI.

I bring AI-first working practices to every engagement,moving faster and delivering more than teams twice the size.

Typical projects and engagements include: fractional Marketing Director retainers, demand generation build-outs, HubSpot implementation and lead lifecycle architecture, GTM strategy, campaign planning and execution, event strategy, and brand and positioning work.