Description

I'm a Fractional CMO for founders who have a product selling but can't get their marketing to consistently bring in the right customers. After 6 years in the industry, the pattern I kept seeing in businesses both big and small was the same: tactics deployed before the foundations were ever laid.

I help to fix that. I audit where you are, build the strategy from the ground up using my Marketing House framework, and then stay on to execute with you across channels, campaigns, and everything your marketing function needs.

Recent work includes a SaaS launch that went from 0 to 30 users in 2 months, £6 CPL LinkedIn lead generation campaigns, and high converting email marketing that drove real sign ups.

If you're at the stage where you need someone to own marketing properly, and not just advise on it, let's talk.

Industry field of expertise

Languages

English
Native or bilingual
Lithuanian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Wakari
Digital Marketing Partner
September 2025 - December 2025 (3 months)
Results:

- 2,362+ LinkedIn impressions with 20.1% engagement rate (4x industry average)
- 55 new LinkedIn followers and 171 LinkedIn page views in first 2 months
- 9 beta signups from target audience (HR/accessibility professionals)
- 1 podcast placement with measurable brand awareness impact
- 9 signups from 96 website visitors = 9.4% conversion rate

What I Delivered:

-Foundation Setup:Implemented website analytics infrastructure (GA4, GTM, Search Console) and optimized homepage copy for SEO and conversions
-Multi-Channel Launch Strategy:Developed and executed social media strategy across LinkedIn (company + founder personal brand) and email marketing campaigns
-PR & Brand Building:Secured guest podcast placement on DEI-focused show, creating long-term brand credibility and reach
-Lead Generation:Drove 9 qualified beta signups through integrated email and social campaigns, validating product-market fit
Go-to-Market (GTM) Strategy Email marketing Digital Marketing Growth hacking Start-up
Spacemade
MARKETING EXECUTIVE
January 2024 - September 2025 (1 year and 8 months)
London, United Kingdom
Built multi-channel email campaigns including a free trial automation and promotional drip series, achieving open rates up to 35.6% and reducing manual follow-up. Developed and implemented content strategy across website, blogs, Google Business Profiles, landing pages, LinkedIn newsletters and email. Managed paid media agency. Optimised creative, targeting and budgets to improve CPL and lead quality. Led full website rebrand and structure overhaul across 10+ sites, ensuring strong UX, SEO best practice and conversion focused content. Improved key pages through A/B testing and content updates. Bounce rate down 22%, session duration up 20 seconds. Tracked campaign performance using GA4, GTM and HubSpot; reported on CTR, CPL, conversion rate and ROI across all channels. Launched integrated digital campaigns across paid, SEO, content and email to support promotions, events and new location launches. Worked cross-functionally with product, sales and community teams to align marketing with business goals and improve execution.
Email marketing Digital Marketing Go-to-Market (GTM) Strategy Content marketing
The Lawyer
MARKETING EXECUTIVE
March 2022 - March 2023 (1 year)
Developed and launched paid media campaigns to drive digital subscriptions, helping generate incremental revenue from new B2B audiences. Overhauled the newsletter strategy through A/B testing, increaseing CTR by 101% and integrated campaigns across email and social to boost overall engagement. Delivered end-to-end marketing for industry events and webinars. Created delegate and sponsor comms, managed campaign timelines, and ensured all activity was tracked and measured against attendance and lead-gen targets.
Email marketing Paid Social Content marketing