About Natasha
Experienced editor and localisation specialist working across US–UK English copyediting and localisation. I work with major international brands on high-visibility marketing communications, providing final editorial sign-off across multiple channels.
I have over a decade of experience as Lead Editor on Apple product launches, while other clients include WeWork and American Express.
My work includes website and retail copy, on-device and UX content, digital and print advertising, email marketing, social media, video scripts and internal brand communications.
I regularly work in CAT tools and CMS environments and collaborate closely with producers, designers and localisation teams to meet tight, confidential deadlines.
Alongside large-scale brand work, I also take on editorial projects for direct clients, including copyediting, light copywriting and proofreading.
English
Native or bilingual
Can work on-site
London (up to 10km)
Experience
- OLIVERAPPLE — FREELANCE EDITOR, UK ENGLISHTECHSeptember 2024 - Today (1 year and 10 months)London, United KingdomResponsible for localisation and final editorial review of Apple's in-store digital device experience.• Localisation of on-device interactive content, with a focus on product comparison pages and tech specs• Final editorial sign-off prior to rollout, reviewing within staging environments to ensure correct formatting and on-screen behavior• Ensuring accuracy of UK feature availability, pricing, terminology and compliance with local standards• Maintaining Apple's brand voice while adapting US source content for UK audiences
- Eriksen TranslationsFREELANCE EDITOR, US–UK ENGLISHSeptember 2023 - Today (2 years and 10 months)Providing copyediting and localisation primarily via Eriksen Translations, OLIVER, and Hogarth Worldwide. Clients include American Express, WeWork, Dropbox, Degreed, Johnson's Baby, and Fundraise Up.• Localising US source copy into UK English using CAT tools, adapting language, tone and cultural references for UK audiences. Light copywriting where required.• Contributing to the development of editorial style guides, and applying these to ensure brand consistency across web, email, campaign, video transcription and customer survey content• Alongside agency work, undertaking referral-based assignments including editing children's fiction for Girls Gone By Publishers and proofreading academic theses
- HogarthAPPLE – LEAD EDITOR, US ENGLISHTECHJuly 2012 - September 2023 (11 years and 2 months)Lead US English editor overseeing localisation for 21 markets across Europe, Africa and the Middle East.• Acted as senior editorial authority, providing final proofing and quality assurance on high-visibility content• Deliverables included: website and retail copy, digital and print advertising, social media, email marketing, video scripts, UX microcopy, SEM terms and internal brand communications• Collaborated closely with production teams to adapt content for markets with varying product availability• Recruited and managed a freelance editorial team of seven editors, including selecting candidates andassigning editors to projects• Supported every Apple product launch, working to confidential, high-pressure deadlines and handling pre-release materials• Traveled regularly to Silicon Valley to work onsite in secure environments during key launch phases• Ensured linguistic and cultural sensitivity, with particular attention to Middle Eastern markets
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Education
- BA Anthropology and LawLondon School of Economics and Political Science2009BA Anthropology and Law
- Creative AI: Text and TransformationsUniversity of the Arts LondonCreative AI: Text and Transformations