Description

Hello, I'm Nicole. I'm a seasoned marketeer with an expertise in leading large budget integrated experiential campaigns. I'm consumer lead and have ops directed events with attendees in the hundreds of thousands.

I'm journalist trained, and focused my early career on in-house senior roles. For the past 2 years I have worked on a consultancy basis for a number of clients, mainly in the tourism and hospitality sectors.

I'm an intensely creative thinker - branding, engagement and customers are at the core of my strategies, so encouraging brands to be bold and push boundaries is a big part of my role.

I pride myself on my network and connections. I specialise in bringing multiple brand parties into a campaign to make it mutually beneficial for everyone. My team of trusted suppliers and media are something I take with me everywhere.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 50km)

BF Squared
Owner
May 2023 - Today (3 years and 1 month)
Manchester, United Kingdom
I am a consult in all things experiential and integrated campaigns. Right from ideation at the beginning, I work with brands to create big bold campaigns which deliver across all platforms.

I currently spend a lot of my time working with tourism boards across the world, promoting travel to their countries through large scale activations and content creator trips. You will see from my portfolio the kind of campaigns I create and deliver.
Events Instagram Marketing Public relations Content marketing Brand content Partnerships
TalkTalk
PR and Marketing Manager
TELECOMMUNICATIONS
October 2021 - March 2023 (1 year and 6 months)
Manchester, United Kingdom
At TalkTalk, I manage PR, marketing and events for the businesses key focus network. I run over 30 locations (with a a large budget responsibility) and ensure we have monthly presence and events within them, continually improving the reputation of the brand.

I also manage wider events within the business and large scale partnerships such as Great Run Series and Christmas by the Sea which was recently voted in the top 5 Christmas events in the UK and had over 7 million visitors. I have be recognized widely for creating change within TalkTalk and thinking of innovative ways to push the brand forward.
Little Birdy Consultancy
Consultant
PRESS AND MEDIA
January 2019 - October 2021 (2 years and 10 months)
Manchester, United Kingdom
I helped businesses to establish their brand; what is their story and who is best to tell it! I worked with esteemed brands such as DW Fitness, Stena Line Ferries and Bruntwood Works.
My roles included:

Management of a number of influencers and their ad campaigns with brands.
Running their social media channels and creating innovative monthly campaigns.
Monthly SEO activity such as blogs and digital outreach.
Promo video creation and graphic design.
Multimedia PR campaigns with aims of full coverage.
Campaign budget management.
Managing PR teams and internal communication strategies.
Creating captivating IGTVs/ Reels/ TikToks for campaigns.
Storyboarding and overseeing the production of video assets.
Press liaison.

As part of my consultancy I also managed the digital outreach and PR team at Bring digital Agency and helped them with a strategy on new ways of working to improve business and efficiencies.