Nofisat Dopemu

Owning SEO content strategy and delivery across insurance (pet, car, life, travel) and financial products (savings, loans, cash, banking), driving growth through data-led optimisation, collaboration, and strategic planning.

• Led the end-to-end development of SEO-driven topic clusters (Cruise Travel Insurance), creating TOFU–MOFU–BOFU content, optimising internal linking paths, and aligning DPR activity to strengthen visibility and improve average SERP position from 13.9 → 7.8 within 3 months

• Streamlined stakeholder approval processes and compliance coordination, reducing content approval time by 40%, which accelerated CMS handovers and ensured timely live article publication.

• Developed and prioritised 6 innovative digital PR campaigns targeting industry influencers and media outlets, resulting in an anticipated 60% increase in brand visibility and a projected gain of over 200 million impressions.

• Conducted comprehensive analyses during cross-functional meetings, uncovering 8 new partnership opportunities that contributed to a 15% increase in organic search traffic over six months.

• Facilitated collaboration between SEO and product teams by identifying 3 key project blockers, leading to the development of targeted solutions that accelerated project delivery timelines by 30%.

• Orchestrated weekly agency meetings and streamlined digital PR workflows, enhancing campaign coordination efficiency by 40% and ensuring the timely delivery of over 50 high-impact media placements each month.

• Led cross-functional collaboration to develop strategic content initiatives, contributing to a 15% growth in brand visibility across digital platforms and securing key partnerships with top-tier publishers.

Brought in to support SEO strategy and delivery across 4 client accounts, including recruitment, e-commerce, and insights-led sectors. Worked on technical, content, and structural SEO initiatives while aligning with client goals and stakeholder priorities.

• Conducted comprehensive niche keyword research and monitored search rankings across multiple platforms, identifying opportunities that contributed to a 70% month-over-month increase in organic traffic.

• Recommended and executed the reintroduction of city-level keywords on location pages post-migration, driving targeted traffic growth that resulted in surpassing previous traffic levels by 70% MoM.

• Implemented data-driven optimisations by surfacing five high-impact low-hanging opportunities, resulting in a 20% improvement in search engine rankings for key client pages.

Monitor and manage daily performance, headless CMS migration support, local SEO mastery, audits and recommendations mastery, crawl budget management, and indexing and rendering analysis.

• Developed actionable insights from deep-dive keyword analysis, enabling optimisation strategies that resulted in a 15% lift in click-through rates and enhanced overall search performance across key categories.

• Analysed search engine results pages to identify that 70% of valuable AI-generated insights originated beyond the first page, prompting a strategic shift that increased top-tier ranking opportunities by 15%.

• Developed and presented comprehensive findings highlighting the prevalence of US-based and linkless AI results, leading to targeted SEO initiatives that improved site visibility in key markets by 20%.

• Implemented a proactive test-and-learn SEO response framework based on data-driven insights, resulting in a 25% faster identification of high-impact AI content and boosting organic traffic growth by 30%.

• Conducted comprehensive audits of five competitors' digital platforms, analysing over 2700 backlinks, 150 on-page mentions, and 100 reviews to identify content gaps and strategic opportunities; this led to actionable insights that boosted the client's ranking for "things to do in Edinburgh" from #30 to #20 within three months.

• Synthesised data from topical authority assessments and citation profiles across business directories, resulting in a targeted SEO plan that increased local search visibility by 40% and generated a 15% uptick in organic traffic related to Edinburgh tourism keywords.

• Strategised and optimised content alignment based on market-specific search behaviours, resulting in a 35% improvement in page rankings within targeted regions and enhancing brand visibility internationally.