About Peter
Senior product and marketing specialist with 15+ years across UK and Australian banking, delivering regulatory, product and customer‑experience change across payments, deposits, overdrafts and wealth. I translate complex requirements into clear propositions, journeys and communications that work for customers, frontline teams and regulators.
I’ve led major initiatives including ISO 20022, FCA overdraft reforms, cash‑deposit changes and large‑scale product migrations, partnering with compliance, digital, operations and frontline teams to deliver aligned, customer‑ready outcomes. Strategic but hands‑on, I’m known for simplifying complexity, improving product clarity and driving cross‑functional delivery.
If you need a senior FS product expert who can step in quickly, align stakeholders and deliver clear, high‑quality outputs, I can help.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- HandelsbankenProduct Owner – PaymentsBANKING AND INSURANCESeptember 2020 - April 2025 (4 years and 7 months)London, UK
Responsibilities
- Lead major payment services initiatives across the UK transactional banking portfolio, translating regulatory and product requirements into clear, customer-focused delivery
- Champion product understanding across the organisation, training teams and feeding frontline insight into ongoing product and communication improvements
- Drive staff engagement on product education, policy guidance, and process alignment to strengthen confidence and consistency across teams
Achievements
- Delivered staff and customer-facing communications for UK-wide payments initiatives (including ISO 20022, cash-deposit reforms) that improved understanding of new processes
- Developed new digital product pages that increased site traffic by 400% in the first month, strengthening proposition clarity and customer engagement
- Created the internal ‘Payments Hub’, improving frontline product knowledge and supporting consistent, compliant customer conversations
- Supported cross‑portfolio initiatives impacting payments, current accounts and deposit behaviours, ensuring aligned messaging across banking products
- Coordinated delivery of annual fee statements, ensuring alignment across UK-Swedish teams and accurate, timely customer communications
- Partnered with compliance, digital, and operational teams to refine propositions, resolve product queries, and support continuous improvement
- HandelsbankenProduct Owner – Overdrafts & Children's AccountsBANKING AND INSURANCEFebruary 2019 - September 2020 (1 year and 7 months)London, UK
Responsibilities
- Accountable for creating, promoting and driving forward Handelsbanken’s personal and corporate overdraft products, and children’s account portfolio, within the UK market
- Provide strategic leadership across product training, policy guidance, and process management to ensure frontline staff are confident in the products, and safeguard full regulatory compliance across the portfolio
Achievements
- Delivered FCA driven overdraft changes, updating disclosures and customer messaging to ensure clarity, compliance, and customer understanding
- Improved customer journeys and product clarity from children’s accounts to other savings and deposit accounts, strengthening engagement and supporting long‑term deposit retention
- Partnered with digital teams to launch online product content, improving customer comprehension and supporting acquisition
- Strengthened product positioning through competitor analysis, market insight, and targeted internal communications that enhanced frontline confidence
- Maintained clear, compliant product documentation and resolved complex product queries across the organisation
- ANZMarketing Leader – ANZ PrivateBANKING AND INSURANCEDecember 2016 - May 2018 (1 year and 5 months)Sydney NSW, Australia
Responsibilities
- Execute targeted marketing campaigns and client events, aimed at both existing and prospective ‘high-net-worth’ clients of ANZ Private in Australia
- Support the bank’s marketing efforts in its endeavours to grow ANZ’s presence within the New South Wales market
Achievements
- Delivered targeted campaigns and client engagement programmes for high-net-worth segments, strengthening ANZ Private’s value proposition
- Collaborated with product, advisory, and distribution teams to develop content and experiences aligned to client needs and market positioning
- Managed flagship client events including the ‘Investment Insights’ roadshow and Archibald Prize programme, enhancing brand presence and deepening client relationships
- Produced investment education content and segment specific communications that supported adviser engagement and client understanding
- Created and executed localised brand awareness campaigns, strengthening ANZ’s brand presence within New South Wales
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Education
- Bachelor of Commerce (BCom)Deakin University2021Human Resources Management, Economics
- Bachelor of Arts (BA)Deakin University2021Politics & Policy Studies, Psychology