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Rajeshwari MachenderRM

Rajeshwari Machender

Organic SEO and Web Optimisation

£250/day
London, GB
3-7 years

Average response time: 1 hour

About Rajeshwari

I help businesses improve their organic search visibility through strategic on-page SEO, technical SEO, keyword research, and content optimisation. My focus is on identifying growth opportunities, solving technical issues, and implementing SEO strategies that increase rankings, drive qualified traffic, and deliver sustainable long-term results.

With experience working across digital marketing agencies, B2B organisations, and enterprise-level projects, I have developed a strong understanding of how search engines work and how to optimise websites for both users and Google. I regularly deliver SEO audits, keyword research, on-page optimisation, technical SEO recommendations, content optimisation, internal linking strategies, crawl and indexing analysis, XML sitemap and robots.txt management, canonical implementation, and SEO performance reporting.

What sets me apart is my combination of hands-on technical SEO experience, strong analytical thinking, and attention to detail. I enjoy diagnosing website issues, analysing data, and turning complex SEO challenges into practical, measurable improvements. I work confidently with tools including Google Analytics (GA4), Google Search Console, Screaming Frog, and SEMrush to monitor performance and uncover opportunities for growth.

Alongside my professional experience, I continuously build and optimise my own SEO portfolio website, where I publish original content and experiment with technical SEO, indexing, site architecture, and content strategy. This keeps my skills current with Google's evolving algorithms and industry best practices.

I hold an MA in Digital Marketing from the University of Portsmouth and remain committed to continuous learning and professional development. Whether I'm conducting a technical SEO audit, optimising website content, improving crawlability, or analysing organic performance, my goal is always the same: helping businesses achieve sustainable growth through effective, data-driven SEO.
  • English

    Conversational

  • Hindi

    Native or bilingual

  • Marathi

    Native or bilingual

  • Telugu

    Fluent

  • Kannada

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Black Infotech Marketing Agency
    SEO Executive
    REAL ESTATE
    January 2024 - Today (2 years and 6 months)
    London, United Kingdom
    • Delivered on-page SEO improvements including keyword research, optimising meta titles & descriptions, fixing headings (H1–H4), improving content quality, internal linking, and aligning pages with search intent.
    • Worked on technical SEO tasks such as running site audits (Screaming Frog), fixing broken links, resolving crawl and indexing issues, implementing canonical tags, supporting schema markup, and maintaining XML sitemaps and robots.txt.
    • Prepared weekly SEO reports using Google Analytics and Google Search Console to track traffic, keyword rankings, and performance, and shared clear insights with internal teams and clients.
    • Supported client communication by joining calls, taking detailed notes, tracking action points, and ensuring on-page and technical SEO updates were implemented based on discussions.
    SEO SEO audit SEO Wordpress Backlinking SEO SEO training
  • Penal Reform Solutions
    Graduate SEO
    EDUCATION AND E-LEARNING
    March 2023 - October 2023 (7 months)
    Southampton, United Kingdom
    • Supported SEO activities that helped increase organic website traffic by 20% within 3 months through basic on-page and content optimisation.
    • Assisted with website audits using the Screaming Frog tool to find issues like broken links, duplicate headings, titles, and descriptions, contributing to a 25% improvement in site performance.
    • Tracked website performance using Google Analytics and Google Search Console, monitoring traffic, rankings, and user behaviour to support ongoing SEO improvements.
    • Helped improve local and technical SEO by updating page structure, internal links, and metadata, leading to better visibility and user experience
    SEO audit SEMrush Google Search Console Google Analytics Backlinking SEO
  • Accenture Solutions
    SEO & SMM Content Quality Specialist
    HEALTH AND WELLNESS
    May 2017 - August 2022 (5 years and 3 months)
    Mumbai, India
    • Reviewed and validated website content for SEO compliance, ensuring correct implementation of target keywords, internal linking, and alignment with relevant landing pages.
    • Checked and approved on-page SEO elements, including meta titles, meta descriptions, H1, URL structures, canonical tags, and image alt attributes, to meet SEO and content quality standards
    • Ensured internal links followed logical site architecture and supported discoverability and user navigation across large-scale B2B websites
    • Conducted quality checks on published content to confirm adherence to SEO guidelines, accessibility standards, and client-specific requirements.
    • Collaborated with internal teams to resolve SEO and content-related issues, maintaining consistency and accuracy across high-volume digital assets.
    SEO Wordpress SEO audit Backlinking SEO SEO training SEMrush

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Education

  • Masters in Digital Marketing
    University of Portsmouth
    Currently, I am working on my master's degree at the University of Portsmouth-United Kingdom. Looking for clients around the world. We some free services with paid ones. If you need any kind of Digital Marketing, Web Developing service feel free to contact us at [email protected]

Skill set

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